Overview

Etiya Data Analytics technologies implement data modeling, data capture, data cleaning, data enrichment, data processing, reporting, and advanced analytical algorithms.

With Etiya Data Analytics service providers gain knowledge about their customers that enables one-to-one marketing and uncovers new revenue opportunities. Through real-time recommendations, optimization, and social media analytics on premises or in the cloud, the solution improves customer experience, customer care, and operational efficiency, and enhances the service provider’s competitive edge.

  • Recommendation

    Etiya’s Recommendation Engine recommends products that subscribers may like based on their customer profile and the related community’s purchasing behavior. User-based collaborative filtering is implemented. So, for example, the engine identifies all users who purchased a product and then lists all products purchased by those users. Then identifies products repeated the most often.

  • Optimization

    For business optimization, subscribers are clustered by their RFM (Recency, Frequency, Monetary Value) values. Based on this information and customer profiles, relevant recommendations are made.

  • Social Media Analytics

    The Etiya Social Media Analytics feature converts social media interactions into actionable marketing intelligence. It monitors, analyzes, and summarizes social media interactions to determine communities of interest for marketing campaigns. The results provide actionable marketing intelligence. The product creates and nurtures brand advocates through micro-segmented social media campaigns that focus on specific interests.

    Coupled with Etiya Customer Relationship Management, Etiya Social Media Analytics identifies opportunities for cross-sells and up-sells.

Blog

The customer journey: the new life cycle in the digital economy

Read

Blog

Are OSS/BSS vendors failing the telco community?

Read

Blog

Open data drives decision making and investment!

Read
    Data Analytics Brochure Company Overview Download

    Please fill the required fields

    send
    send
    send

    Please fill the required fields

    send
    send
    send

    Contact Us

    Thank You!

    You’ve been added to our mailing list. We’re happy to report that you will be among the first to hear