Improving the customer experience is the most important tool that brands can use to make a competitive distinction and increase customer loyalty.
Research shows that 73% of consumers believe that a differentiated experience is essential for customer loyalty.
Gaining an indepth understanding of customer experience is the biggest challenge for the companies, they must invest in the right areas and relevant technologies in order to understand their customers and provide personalized experience
According to IDC research, there are five main aspects that will take customer experience to the next level by helping companies to gain understanding of their customer’s behaviours.
Read this executive brief, written by IDC, to learn these 5 aspects and how they will help to improve the customer experience.
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