Amsterdam, Netherlands — May 7, 2019, Etiya, the leading Independent Software Vendor providing Digital BSS, comprehensive Customer Relationship Management (CRM),, as well as Customer and Social Media Analytics to Service Providers, today announced participation at TM Forum’s Digital Transformation World which takes place on 14th - 16th of May 2019 in Nice, France.
Digital transformation is inevitable for operators to stand out from the competition and survive in the new digital economy by gaining market share from connected customers & digital natives segments. During this transformation process, prioritization is crucial to avoid loss of profit, and increase customer acquisition.
As a leading vendor specialized in E2E digital transformation of operators, Etiya adopts “Connected Customer First” approach, and prioritizes the utilization of digital customer experience during the digitalization journey of the customers.
This approach provides a cloud compatible, AI-driven Digital BSS which makes also setting up Digital sub-brands possible for operators that target Connected Customers and who needs a ‘clean break’ from existing systems, processes and culture, faster.
Etiya will demonstrate its AI and Analytics capabilities at Digital Transformation World by:
• Catalyst Participation - “Digital Twins” - proof of concept catalyst project which seeks to explore the potential use of the digital twins in the telecommunications industry, to share its knowledge and expertise in AI technology, Natural Language Processing (NLP) and Predictive Analytics. Etiya will represent a framework on creating Digital Twin of Customers in the telecommunication industry using artificial intelligence and deep learning. Etiya will be showcasing how to create Customer DNA from characteristics, KPI’s and action data of customers using Deep Learning. Customer DNA will be used to simulate, predict and forecast the customer behaviour and next action for the customer.
• Panel Session Participation - “Creating an AI enabled experience: better, cheaper, faster” - Apostolos Kallis, CCO of Etiya will discuss how can decision makers reduce time to market for new offers and improve response time to resolution for customers’ problems.
Etiya’s experts will be available throughout the event to showcase visitors the successfully implemented Etiya AI Driven Digital BSS andPredictive Analytics cases in tier 1 operators with “Connected Customer First” approach.
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