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How Covid-19 is impacting CSP’s networks in Spain?

“The five major telecommunications operators (Telefónica, Orange, Vodafone, MásMóvil and Euskaltel) operating in Spain have jointly asked users to prioritize the use of telephones for essential activities such as remote work and distance education, given the strong increase in traffic and the fear that networks may experience episodes of saturation in the coming days. The joint note notes that "telecommunications networks, both fixed and mobile, have been experiencing a traffic explosion in recent days as a result of the expansion of Covid-19 and the measures and recommendations derived from it." According to the telcos, in general terms, traffic through IP networks has experienced increases of close to 40%, while mobile use has increased by around 50% in voice and 25% in data. Likewise, the traffic of instant messaging tools such as Whatsapp has multiplied by 5 in recent days. The increased use of teleworking has also been reflected in the network: the traffic of remote work tools such as Skype and Webex has multiplied by 4. The netwo...

17 March 2020

How Covid-19 is impacting CSP’s networks in Spain?

“The five major telecommunications operators (Telefónica, Orange, Vodafone, MásMóvil and Euskaltel) operating in Spain have jointly asked users to prioritize the use of telephones for essential activities such as remote work and distance education, given the strong increase in traffic and the fear that networks may experience episodes of saturation in the coming days. The joint note notes that "telecommunications networks, both fixed and mobile, have been experiencing a traffic explosion in recent days as a result of the expansion of Covid-19 and the measures and recommendations derived from it." According to the telcos, in general terms, traffic through IP networks has experienced increases of close to 40%, while mobile use has increased by around 50% in voice and 25% in data. Likewise, the traffic of instant messaging tools such as Whatsapp has multiplied by 5 in recent days. The increased use of teleworking has also been reflected in the network: the traffic of remote work tools such as Skype and Webex has multiplied by 4. The netwo...

17 March 2020

How to make the most of 5G network with intelligent slicing?

5G aims to transcend connectivity from just the smartphones to virtually almost everything in our daily life with the ability to connect billions of devices, deliver high bandwidth and provide extremely low latency. It is expected to provide very high speed, connection autonomy, and very complex routing algorithms. It is obvious that based on such a variety of use cases, the monetization will be through the operator ecosystem where they manage not only their network but also their services and partners’ capabilities. Since the richness and effectiveness of this ecosystem will be the key differentiator, intelligent slicing and ecosystem management becomes crucial.  Watch our 5G webinar to learn about our approach to 5G experience management allows you to make the most of the 5G network with intelligent slicing. During our webinar, we will also share 5G case studies and our experience on how to monetize the 5G ecosystem in an effective way. Main topics to be covered:  • 5G experience management • Importance of slice tailoring • Intelligent sli...
21 February 2020

Why CPQ is crucial for IoT Monetization Strategies?

We believe that digital transformation has triggered not only technology-driven infrastructures but also a unique monetization renaissance. Through the last decade, we have observed a strategic evolution to a destructive competition where service providers have been positioned as major game-changers. As a critical outcome, the roles of service providers will go beyond providing infrastructure only, their commercial challenge and competitive positioning will be beyond comparison. According to recent researches; by 2030, service providers will have a potential 35% incremental revenue growth opportunity. And Telco IoT services will take an important share within this growth opportunity. The strategic outlook is so far so good. But the critical question is how actually service providers will monetize this opportunity. The answer has many dimensions and is conditional. In this article, we focus on telco IoT monetization from a crucial perspective: multi-channel experience consistency. IoT solutions, by definition, have a complicated background which is a delicate collection of diff...

10 February 2020

Why CPQ is crucial for IoT Monetization Strategies?

We believe that digital transformation has triggered not only technology-driven infrastructures but also a unique monetization renaissance. Through the last decade, we have observed a strategic evolution to a destructive competition where service providers have been positioned as major game-changers. As a critical outcome, the roles of service providers will go beyond providing infrastructure only, their commercial challenge and competitive positioning will be beyond comparison. According to recent researches; by 2030, service providers will have a potential 35% incremental revenue growth opportunity. And Telco IoT services will take an important share within this growth opportunity. The strategic outlook is so far so good. But the critical question is how actually service providers will monetize this opportunity. The answer has many dimensions and is conditional. In this article, we focus on telco IoT monetization from a crucial perspective: multi-channel experience consistency. IoT solutions, by definition, have a complicated background which is a delicate collection of diff...

10 February 2020
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Micro-Experience Reality 1 – Personalized Customer Touchpoint Campaigns

Transformation is nothing new. The replacement of funtional benefits based on experience is one of the first indications of transformation. As technology penetrates every moment of our lives, we can now trace our digital steps in full detail. This allows us to create sophisticated customer travel maps, which is itself a form of transformation. Data-driven marketing is now an integral part of our daily lives thanks to personalized offering mechanisms and detailed customer purchasing journey tracking. All these developments affect customers as well as organizations. In addition to the diversity of customer touchpoints, we can also say that all touchpoint practices differ. Today, it is impossible to define a single customer experience. Therefore, organizations have to manage every touchpoint separately. Customer experience can be defined as the sum of micro-experiences with all purchasing components such as touchpoints, products, processes. At this point, we should consider touchpoint-based micro-experience management to be an integral part of our data-driven marketing approach...
08 November 2019
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