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Micro-Experience Reality 1 – Personalized Customer Touchpoint Campaigns

Transformation is nothing new. The replacement of funtional benefits based on experience is one of the first indications of transformation. As technology penetrates every moment of our lives, we can now trace our digital steps in full detail. This allows us to create sophisticated customer travel maps, which is itself a form of transformation. Data-driven marketing is now an integral part of our daily lives thanks to personalized offering mechanisms and detailed customer purchasing journey tracking. All these developments affect customers as well as organizations. In addition to the diversity of customer touchpoints, we can also say that all touchpoint practices differ. Today, it is impossible to define a single customer experience. Therefore, organizations have to manage every touchpoint separately. Customer experience can be defined as the sum of micro-experiences with all purchasing components such as touchpoints, products, processes. At this point, we should consider touchpoint-based micro-experience management to be an integral part of our data-driven marketing approach...

08 November 2019
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Micro-Experience Reality 1 – Personalized Customer Touchpoint Campaigns

Transformation is nothing new. The replacement of funtional benefits based on experience is one of the first indications of transformation. As technology penetrates every moment of our lives, we can now trace our digital steps in full detail. This allows us to create sophisticated customer travel maps, which is itself a form of transformation. Data-driven marketing is now an integral part of our daily lives thanks to personalized offering mechanisms and detailed customer purchasing journey tracking. All these developments affect customers as well as organizations. In addition to the diversity of customer touchpoints, we can also say that all touchpoint practices differ. Today, it is impossible to define a single customer experience. Therefore, organizations have to manage every touchpoint separately. Customer experience can be defined as the sum of micro-experiences with all purchasing components such as touchpoints, products, processes. At this point, we should consider touchpoint-based micro-experience management to be an integral part of our data-driven marketing approach...

08 November 2019
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Webinar: Taking on the greenfield operators with digital sub brands

With many operators setting up sub brands as greenfield opportunities to address new markets and kick start digital transformation, this TM Forum Etiya joint webinar, will look at some of the challenges and the approaches being taken. During this webinar, Etiya CCO Apostolos Kallis will be also sharing our case study where Etiya enabled an operator to create a new all-digital sub brand in just 10 months. Join this webinar to: • Learn how operators are using greenfield sub brands to address new markets and kick start digital transformation • Understand how a new cloud based solution can accelerate time to market and overcome the limitations of existing IT systems • Understand the options for creating digital sub brands • Hear a real case study and the lessons learned   Register Webinar    
22 October 2019

Evolution of Telco centered Business Ecosystem with 5G Networks

The sequential industrial revolutions over the last two centuries have changed our understanding of doing business. Sectoral developments centered around these revolutions have reshaped overall economic environment. The focus of the fourth Industrial Revolution is the virtual/cyber world. Many new concepts such as autonomous systems, IoT, and big data have been introduced in the last two decades. However, these concepts have not yet been fully implemented. At this point, we can say that 5G networks will be a complementary part of the 4th Industrial Revolution. We are on the edge of a new era in which the telecommunication sector will occupy the center of the economy, where the concepts mentioned above will enter our lives in a real sense and the ways of doing business will change radically. Although the final 5G framework will be determined by regulatory boards, after it is implemented the main role of operators will be to provide powerful B2B and B2B2X ecosystems, far beyond being solely network providers. This means a new way of doing business, not only for operators but f...

02 October 2019
evolution-of-telco-centered-business-ecosystem-with-5G-networks-en-showcase

Evolution of Telco centered Business Ecosystem with 5G Networks

The sequential industrial revolutions over the last two centuries have changed our understanding of doing business. Sectoral developments centered around these revolutions have reshaped overall economic environment. The focus of the fourth Industrial Revolution is the virtual/cyber world. Many new concepts such as autonomous systems, IoT, and big data have been introduced in the last two decades. However, these concepts have not yet been fully implemented. At this point, we can say that 5G networks will be a complementary part of the 4th Industrial Revolution. We are on the edge of a new era in which the telecommunication sector will occupy the center of the economy, where the concepts mentioned above will enter our lives in a real sense and the ways of doing business will change radically. Although the final 5G framework will be determined by regulatory boards, after it is implemented the main role of operators will be to provide powerful B2B and B2B2X ecosystems, far beyond being solely network providers. This means a new way of doing business, not only for operators but f...

02 October 2019
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Customer Next-Understanding Digital Twins

For companies, processes play a crucial role in ensuring that they maintain their competitiveness while also meeting important standards. Therefore, it is particularly important to design critical decision-making processes. All scenarios should be considered directly or indirectly for structurally healthy process design; only then can organizational decision-making processes can be carried out without any risk. If we look at the individual customer’s decision-making processes, there are no standards to dictate their decisions in the many scenarios they might encounter. Unlike companies, there is no complete certainty when it comes to individual decision-making.   However, this does not mean that customers' purchasing decisions are unpredictable. On the contrary, it is always possible to develop customer expectations and suggest appropriate purchases by using accurate data analysis. During this era of rapid technological transformation, many companies are trying to predict customer expectations with data analytics solutions and artificial intelligence-support...
02 September 2019
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