How to make the most of 5G network with intelligent slicing?

5G aims to transcend connectivity from just the smartphones to virtually almost everything in our daily life with the ability to connect billions of devices, deliver high bandwidth and provide extremely low latency. It is expected to provide very high speed, connection autonomy, and very complex routing algorithms. It is obvious that based on such a variety of use cases, the monetization will be through the operator ecosystem where they manage not only their network but also their services and partners’ capabilities. Since the richness and effectiveness of this ecosystem will be the key differentiator, intelligent slicing and ecosystem management becomes crucial.  Watch our 5G webinar to learn about our approach to 5G experience management allows you to make the most of the 5G network with intelligent slicing. During our webinar, we will also share 5G case studies and our experience on how to monetize the 5G ecosystem in an effective way. Main topics to be covered:  • 5G experience management • Importance of slice tailoring • Intelligent sli...

Micro-Experience Reality 1 – Personalized Customer Touchpoint Campaigns

Transformation is nothing new. The replacement of funtional benefits based on experience is one of the first indications of transformation. As technology penetrates every moment of our lives, we can now trace our digital steps in full detail. This allows us to create sophisticated customer travel maps, which is itself a form of transformation. Data-driven marketing is now an integral part of our daily lives thanks to personalized offering mechanisms and detailed customer purchasing journey tracking. All these developments affect customers as well as organizations. In addition to the diversity of customer touchpoints, we can also say that all touchpoint practices differ. Today, it is impossible to define a single customer experience. Therefore, organizations have to manage every touchpoint separately. Customer experience can be defined as the sum of micro-experiences with all purchasing components such as touchpoints, products, processes. At this point, we should consider touchpoint-based micro-experience management to be an integral part of our data-driven marketing approach...