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How to build tailored customer engagement structures for perfect digital adaptation of operators

According to a survey, 49% of customers in Latin America claim that, even a single bad experience with the brand can have negative impacts on their loyalty. To preserve a long-lasting engagement and customer satisfaction, companies need to find appropriate products and solutions that perfectly fit in their organisational structure. Watch this on demand webinar to understand how; •    to create tailored engagement structures for personalized, integrated, and smooth experience •    to fill the gaps in customer journey and create perfect engagement  •    to generate better leads, close more sales with conversational marketing •    to improve customer service  •    agile and need-based Etiya Engagement Solutions help in building perfect engagement structures Speakers: Raul Canello, Sebastián Axelirud

19 August 2020

How to build tailored customer engagement structures for perfect digital adaptation of operators

According to a survey, 49% of customers in Latin America claim that, even a single bad experience with the brand can have negative impacts on their loyalty. To preserve a long-lasting engagement and customer satisfaction, companies need to find appropriate products and solutions that perfectly fit in their organisational structure. Watch this on demand webinar to understand how; •    to create tailored engagement structures for personalized, integrated, and smooth experience •    to fill the gaps in customer journey and create perfect engagement  •    to generate better leads, close more sales with conversational marketing •    to improve customer service  •    agile and need-based Etiya Engagement Solutions help in building perfect engagement structures Speakers: Raul Canello, Sebastián Axelirud

19 August 2020

Making AI More Effective (functionality + costs) for the whole company

Making AI More Effective (functionality + costs) for the whole company Artificial intelligence may provide meaningful contributions to all departments within a company at different times. Also, AI-supported system needs and requirements may differ for each department. So how is it possible to ensure correct AI efficiency (not only in terms of functionality but also in terms of cost)? As Etiya, we list three critical AI efficiency issues and our suggestions regarding them: - Implementation - AI as a Service / On-premise Centralized AI - Development - a powerful ecosystem  - Data - Internal data research and prioritization focus Let's discuss one by one; 1. Implementation - AI as a Service / On-premise Centralized AI AI is vital for competition on specific issues, regardless of the size of the company. As mentioned above, the market structure differentiates this requirement for each department in time and scope. A critical AI implementation decision depends on the correct evaluation of a number of variables: - Company size - Resource allocation - AI develo...
14 July 2020

Taking on the greenfield operators with digital sub brands

Mobile operators are looking to transform their entire organization to be more agile and customer centric. Digital sub-brands provide an opportunity to try out new platforms, operating models and customer relationships.  Read this report written by TM Forum to understand: •    The strategic reasons for creating a sub-brand •    How sub-brands improve customer experience •    Why creating sub-brands is challenging for existing IT systems and how to address the challenges •    How CSPs like O2, Orange, Saudi Telecom Company, Vidéotron and Vodafone have built successful sub-brands •    Why using teams with expertise outside telecoms is important •    How sub-brands can kickstart digital and cultural transformation •    How sub-brands impact CSPs’ wider wholesale strategies Author: Barry Graham,  Contributing Analyst, TM Forum 

23 June 2020

Taking on the greenfield operators with digital sub brands

Mobile operators are looking to transform their entire organization to be more agile and customer centric. Digital sub-brands provide an opportunity to try out new platforms, operating models and customer relationships.  Read this report written by TM Forum to understand: •    The strategic reasons for creating a sub-brand •    How sub-brands improve customer experience •    Why creating sub-brands is challenging for existing IT systems and how to address the challenges •    How CSPs like O2, Orange, Saudi Telecom Company, Vidéotron and Vodafone have built successful sub-brands •    Why using teams with expertise outside telecoms is important •    How sub-brands can kickstart digital and cultural transformation •    How sub-brands impact CSPs’ wider wholesale strategies Author: Barry Graham,  Contributing Analyst, TM Forum 

23 June 2020

Videotron’s Transformation Journey with Etiya’s AI Driven Cloud Native Digital Business Platform

In 2018, Quebec-based Videotron began an ambitious plan to transform itself: to become a digital-based company, transforming from a complex legacy, multi-system operating environment to an agile, open, standards-based architecture. Videotron chose Etiya as the main partner for this transformation journey and Etiya Digital Business Platform, a cloud-native full stack BSS, is at the heart of this journey. The transformation began with Fizz, an independent all-digital mobile brand, and continued with the launch of Helix in August 2019. Helix is a multi-device TV and Internet platform service that replaces Videotron’s legacy TV and Internet service. Read this case study to understand; •    the details of Videotron’s transformation journey •    how Etiya helped Videotron to launch Helix with a hybrid cloud architecture that includes Etiya’s 100% digital BSS, in 9 months  •    benefits of using a brand-new digital BSS platform during the transformation period  •    how enterprise architectu...
18 June 2020
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