Customer Next-Understanding Digital Twins
For companies, processes play a crucial role in ensuring that they maintain their competitiveness while also meeting important standards. Therefore, it is particularly important to design critical decision-making processes.
All scenarios should be considered directly or indirectly for structurally healthy process design; only then can organizational decision-making processes can be carried out without any risk.
If we look at the individual customer’s decision-making processes, there are no standards to dictate their decisions in the many scenarios they might encounter. Unlike companies, there is no complete certainty when it comes to individual decision-making.
However, this does not mean that customers' purchasing decisions are unpredictable. On the contrary, it is always possible to develop customer expectations and suggest appropriate purchases by using accurate data analysis.
During this era of rapid technological transformation, many companies are trying to predict customer expectations with data analytics solutions and artificial intelligence-support...