ETIYA I Resources

Customer Next-Understanding Digital Twins

For companies, processes play a crucial role in ensuring that they maintain their competitiveness while also meeting important standards. Therefore, it is particularly important to design critical decision-making processes. All scenarios should be considered directly or indirectly for structurally healthy process design; only then can organizational decision-making processes can be carried out without any risk. If we look at the individual customer’s decision-making processes, there are no standards to dictate their decisions in the many scenarios they might encounter. Unlike companies, there is no complete certainty when it comes to individual decision-making. However, this does not mean that customers' purchasing decisions are unpredictable. On the contrary, it is always possible to develop customer expectations and suggest appropriate purchases by using accurate data analysis. During this era of rapid technological transformation, many companies are trying to predict customer expectations with data analytics solutions and artificial intelligence-support...

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02 September 2019

Customer Next-Understanding Digital Twins

For companies, processes play a crucial role in ensuring that they maintain their competitiveness while also meeting important standards. Therefore, it is particularly important to design critical decision-making processes. All scenarios should be considered directly or indirectly for structurally healthy process design; only then can organizational decision-making processes can be carried out without any risk. If we look at the individual customer’s decision-making processes, there are no standards to dictate their decisions in the many scenarios they might encounter. Unlike companies, there is no complete certainty when it comes to individual decision-making. However, this does not mean that customers' purchasing decisions are unpredictable. On the contrary, it is always possible to develop customer expectations and suggest appropriate purchases by using accurate data analysis. During this era of rapid technological transformation, many companies are trying to predict customer expectations with data analytics solutions and artificial intelligence-support...

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02 September 2019

ACG Research Report – Pushing the Boundaries of NFV: The Virtualized Digital Service Provider

Operators are replacing bespoke hardware-based network elements with software-based virtual network elements. By doing this to the extreme and running these in a public cloud under a managed services contract, while digitalizing the user interface in a way that takes maximum advantage of artificial intelligence, the industry will redefine what it means to be a communications service provider. A new Canadian mobile operator, Fizz, is pioneering this approach, which has enabled it to build a new business from scratch and expand very quickly, with minimal capital investment. This report outlines what a mobile Virtualized Digital Service Provider would look like and provide an example of a new Canadian mobile brand, Fizz, which was implemented in 2018 using the VDSP approach by systems integrator and AI-based business platform technology provider, Etiya. This report is written by Dr. Mark H Mortensen, Principal Analyst, Communications Software, at ACG Research and founder of Audrine Research. He is an acknowledged industry expert in software and operations of Communicat...

18 June 2019

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Putting the Connected Customer First

For the last few years service providers have been planning and undergoing massive digital transformations of their businesses. The common focus has been on transforming their technologies, culture and processes to meet the agility needs of 5G, virtualization, and digital services. Traditional digital transformations are long and costly, including significant modifications to many internal and external company systems and processes. While those are valid and important areas to focus on, they are really only the tools or infrastructure required to accomplish a digital transformation. Just upgrading them will not meet the expectations of the new economy. Customer experience transformation is the name of the game In fact, the customer’s experience is at the heart of the new economy. The customer’s experience is the primary driver for service provider’s loyalty and revenue generation. So the equation is simple: a successful digital transformation must focus on providing an exceptional customer experience above all else. The Connected Generation depend on the...

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06 May 2019

Putting the Connected Customer First

For the last few years service providers have been planning and undergoing massive digital transformations of their businesses. The common focus has been on transforming their technologies, culture and processes to meet the agility needs of 5G, virtualization, and digital services. Traditional digital transformations are long and costly, including significant modifications to many internal and external company systems and processes. While those are valid and important areas to focus on, they are really only the tools or infrastructure required to accomplish a digital transformation. Just upgrading them will not meet the expectations of the new economy. Customer experience transformation is the name of the game In fact, the customer’s experience is at the heart of the new economy. The customer’s experience is the primary driver for service provider’s loyalty and revenue generation. So the equation is simple: a successful digital transformation must focus on providing an exceptional customer experience above all else. The Connected Generation depend on the...

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06 May 2019

2019 and The Changing Concept of Transformation

Whilst we embark on a new year with companies across industries forging lots of ambitious plans and all sorts of change programs, it’s worth reflecting on how the past year has brought inevitable developments to the concept and approaches around digital transformation. Today digital transformation is far more than just a trendy term or the flavor of the month. In fact, a recent study from around the world shows that 97% of online companies are launching a digital transformation and this figure has risen to 67% for non-online companies. Compared to the 2017 results of the same survey, there is a 20% increase in digitalization. At this point, we can easily say that there are very strong factors behind the accelerating pace of digital transformation. Since it is not possible to examine all the factors individually in this article, we would like to focus on the three most critical. The first ones are the productivity and profitability factors that are very relevant to each other and pose global problems. In markets where risky economic indicators are increasing, more effic...

19 February 2019

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