Taking on the greenfield operators with digital sub brands

Mobile operators are looking to transform their entire organization to be more agile and customer centric. Digital sub-brands provide an opportunity to try out new platforms, operating models and customer relationships.  Read this report written by TM Forum to understand: •    The strategic reasons for creating a sub-brand •    How sub-brands improve customer experience •    Why creating sub-brands is challenging for existing IT systems and how to address the challenges •    How CSPs like O2, Orange, Saudi Telecom Company, Vidéotron and Vodafone have built successful sub-brands •    Why using teams with expertise outside telecoms is important •    How sub-brands can kickstart digital and cultural transformation •    How sub-brands impact CSPs’ wider wholesale strategies Author: Barry Graham,  Contributing Analyst, TM Forum 

Upcoming Experience Shift with Intelligent Slicing

I remember my first phone, a Nokia 5110. I bought it in the late 90s, early 2000s. Although I still don't know why it is one of my most favorite old items. Since then, many things have changed in the telecommunications industry. As a former IP software architect and someone on the telecom software industry's factory floor, I observed innovations that originated mostly on the technology and "inside" the industry.  However, with 5G, the systemic "ego" in the sector, in other words, the structure dedicated to the telecom sector, has been changing and gives its place to a robust “eco” system covering different sectors. TM Forum 2019 reports highlight that the developments also transform the operators' roles, namely defining them ecosystem owners. This new role brings an additional value of approximately 600 billion dollars for operators. The 5G network is capable of supporting cloud applications. In this way, its service-based architecture can provide a more accessible and flexible interaction capability enriched with other networks and ...