Fizz Mobile: How Etiya Re-Engineered Fizz’s Digital Backbone for a Zero-Downtime, Cloud-Native Future

Company Overview

Fizz is Videotron’s 100% digital mobile brand, built from the ground up on Etiya’s Digital BSS platform. With no retail stores and minimal reliance on a call center, Fizz serves its members through a fully digital model, with its website at the center. The company has ranked #1 in Canada for online telecom experience for six consecutive years.

Challenge: Moving Beyond Infrastructure Limits to Support Continuous Growth

For years, Fizz’s web platform ran on content infrastructure managed by an external provider. It performed well, but availability gaps and limited control over the platform’s evolution kept it short of the standard Fizz had set for itself as Canada’s benchmark for digital telecom experience.

• Greater scalability to support traffic spikes and continued growth
• Uninterrupted service throughout the transition
• Faster, more responsive platform performance
• Maintaining Fizz’s digital experience standards as demand increased

Transformation: Zero-Downtime Migration to a Modern Architecture

Etiya migrated Fizz to a cloud-native, microservices-based, auto-scalable architecture in two carefully sequenced phases, maintaining uninterrupted service throughout the process.