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Launch a Digital Brand without Rebuilding Your Core

Capture new segments and unlock new revenue streams with an autonomous, AI-native operating model—built for speed, scale, and differentiation

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Launch a Digital Brand

The Strategic Move Your Legacy Stack Can't Give You

If your primary brand is constrained by legacy infrastructure, price competition, or subscriber stagnation, a greenfield digital sub-brand is your fastest path to a new growth chapter. Etiya Digital BSS for Digital Brands is a purpose-built platform that lets you stand up a fully operational, AI-powered digital brand independently from your existing BSS stack. No migration. No disruption to your core business. No need to wait for a full transformation before you move.

Discover Untapped Growth Opportunities from Day One

Etiya Digital Brand BSS doesn't just accelerate your launch. It transforms your operating model, your customer relationships, and your revenue trajectory from day one.

50%

Lower Churn Propensity

90%

Fewer CSR Staff Required

40%

Higher First Contact Resolution

12–18%

ARPU Increase

Multi-tenant Platform. Multiple Brands. Distinct Identities.

Multi-tenant Platform. Multiple Brands. Distinct Identities.

Multi-tenant architecture lets you launch additional digital brands without rebuilding your operational foundation. Expand your portfolio as your ambition grows. Each brand separate, the platform shared.

New Products Configured in Hours

New Products Configured in Hours

Flexible catalog-based setup means your brand responds to market shifts before competitors react. No development cycles, no release windows. Just business agility at the speed the market demands.

Speed and Agility That Keep You Ahead

Speed and Agility That Keep You Ahead

New brands launch in months with pre-configured telco journeys, zero-touch operations, and a deployment model that protects your core business throughout. New offerings go live in hours. And when the market shifts, you adapt without disrupting what's already running.

Customer Loyalty That's Engineered, Not Assumed

Customer Loyalty That's Engineered, Not Assumed

Every customer interaction on your new brand runs on intelligence and competes on experience from the first subscriber. Predictive offers, proactive retention, adaptive care, gamified loyalty, and AI-driven personalized journeys are active at launch, not phased in over years.

Fizz by Videotron — Canada

Videotron partnered with Etiya to launch Fizz, a digital sub-brand targeting young, tech-savy users. Built on Etiya’s platform, Fizz provides 100% digital onboarding, a self-service model, and a community-led loyalty engine driving referral-based growth. It became a benchmark for greenfield digital launches in North America, proving that an operator can build a category-defining brand with the right partner and platform.

Read Full Success Story

Fizz by Videotron — Canada

“We initially decided to work with Etiya based on its proven record for delivery and its sophisticated AI platform. The relationship quickly evolved into a true partnership where our complementary expertise became the key to successfully develop and implement this ambitious project.”

CIO, Videotron, Fizz

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