Fizz Mobile: Videotron’s All-Digital Mobile Service Brand Built On Etiya Digital BSS

Company Overview

Fizz (www.fizz.ca) is part of Videotron, an integrated communications company, engaged in cable television, interactive multimedia development, internet access, cable telephone, and mobile telephone services for the Canadian market. Its Fizz mobile and internet digital brand operates independently from the parent company. Videotron is a leader in new technologies with its Helix home entertainment and management platform, and its Club illico over-the-top video service. Videotron is also the Quebec leader in high-speed internet access.

Pitfalls and alternatives of traditional digital transformations

To compete in an increasingly digital market, Fizz needed a business model that could overcome the limitations of traditional telecom operations. The company sought to launch services quickly, minimize infrastructure investments, and deliver a seamless digital experience that aligned with evolving customer expectations.

• Enable faster time-to-market without lengthy infrastructure deployments and complex integrations.
• Reduce upfront CapEx and OpEx associated with traditional telecom business and network systems.
• Deliver a fully digital, self-service customer experience with instant service activation and management.
• Increase operational efficiency through automation and AI-driven customer interactions.
• Build a flexible and scalable operating model capable of adapting rapidly to changing customer and market demands.

Key Improvements and Capabilities

Fizz implemented a cloud-native, API-driven digital operating model that enabled rapid service deployment, autonomous customer journeys, and scalable business operations. The solution combined Digital BSS, AI-powered automation, self-service capabilities, and open architecture principles to create a flexible foundation for growth and continuous innovation.