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Case Study

Türk Telekom: From Fragmented Processes to Unified Customer Resolution

Türk Telekom x Etiya

Türk Telekom x Etiya

JUNE 11, 2026

Driven by its commitment to customer satisfaction and operational excellence, Türk Telekom embarked on a digital transformation journey to modernize its customer service operations. By implementing the TT Customer Solution Center on FlowE, the company accelerated service delivery, unified fragmented processes, and improved operational agility.

Türk Telekom Case Study

Discover the strategy, technology, and measurable outcomes behind Türk Telekom’s customer service transformation.

%30

Resolution rate on records handled via TT Resolution Center

50+

Screens consolidated into a single hub via Forms

44

Total database connections integrated with various systems

Company Overview

As Türkiye’s leading information and communication technologies company, Türk Telekom provides end-to-end digital solutions to millions of individual and corporate customers through its extensive portfolio of products and services.

Number of Employees

1000+

Country

Türkiye

Industry

Telecommunications

City landscape — Content Center sticky CTA

The Need for Transformation

Türk Telekom launched a transformation initiative to improve and streamline its customer complaint management experience with FlowE. The project aimed to:

  • Ensure data integrity across multiple systems and interfaces
  • Accelerate manual data transfers in processes initiated by customer requests
  • Standardize role-based access and approval workflows
  • Improve coordination and task tracking across support teams
  • Eliminate operational delays in measuring process performance

Key Improvements and Capabilities

With FlowE, Türk Telekom achieved significant improvements through automation and process enhancement initiatives designed to accelerate customer complaint resolution and elevate customer experience.

Resolution at the First Point of Contact: An Improved Customer Experience

Faster Escalations and Handover Between Teams

Faster, Automated Resolution of Customer Complaints

Integration Across Systems and Interfaces

The Türk Telekom Customer Solution Center application, built on Etiya FlowE, enables our Customer Service and Support teams to quickly access the information they need within their authorized roles. It has also created a more agile operational environment, allowing us to respond to issues faster and deliver a better customer experience.

İsmail Odabaşı

1st Level Customer Applications Operations Manager, Türk Telekom

Conclusion: Transforming Customer Service

By centralizing processes and orchestrating workflows on a single hub, FlowE enabled Türk Telekom to enhance both operational efficiency and customer satisfaction. The TT Customer Solution Center now serves as a scalable foundation for continuous digital transformation.

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