Watch the Interview
Watch Gülnihal Kaya’s interview with TM Forum to explore Etiya’s vision for more intelligent, scalable, and customer-centric BSS.
What is the Interview About?
In this interview with Mark Newman, Chief Analyst at TM Forum, Gülnihal Kaya, VP of Managed Services at Etiya, shares how AI is changing the role of BSS — from handling operational complexity to enabling more autonomous, customer-aware decision-making. Discover how Etiya helps telecom operators combine Agentic AI, Digital Twin, and the right human oversight to improve service reliability, scale operations more intelligently, and create better customer outcomes.
Key Takeaways from the Interview:
- From Automation to Autonomy: Learn how BSS is evolving beyond task execution toward more intelligent, autonomous operations.
- Human-in-the-Loop Governance: Explore why policies, guardrails, and human review remain essential in AI-driven environments.
- The Role of Digital Twin: Understand how dynamic virtual representations help simulate decisions before applying them to live customer environments.
- Beyond Efficiency Metrics: See why service continuity, resolution accuracy, and customer experience must be measured alongside speed and cost.
Interview Guest
Gülnihal Kaya
VP of Managed Services
Gülnihal Kaya is Vice President of Managed Services at Etiya, leading operations, maintenance, and support services across the company’s product and solution portfolio.
Gülnihal Kaya is Vice President of Managed Services at Etiya, leading operations, maintenance, and support services across the company’s product and solution portfolio.
