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Interview

The Rise of Agentic BSS: Intelligence in Action to Maximize Business Impact

Developing Telecoms x Etiya

Agentic AI

MARCH 17, 2026

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What is the Interview About?

Discover how AI fundamentally transforms the way businesses operate. In this interview of Developing Telecoms at MWC2026, Barcelona, Onur Gümüş, Senior Product Manager of Etiya talks about how Agentic BSS takes personalization, efficiency and revenue growth to the next level with autonomous operations, and twin-driven decision intelligence.

Watch the full interview here: https://youtu.be/24HA7BqAfkg

The Rise of Agentic BSS: Intelligence in Action to Maximize Business Impact

Interview Guest

Onur Gümüş

Onur Gümüş

Product Manager

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