The inflexibility of legacy customer segmentation is holding communications service providers (CSPs) back as they seek to evolve and expand their B2B operations. To maximize their commercial opportunities, they need to find smarter ways to segment their market that address the evolving needs of their customers, taking into account key trends such as hybridization, consumerization and verticalization, as well as new channel strategies and B2B2X models.
Having the right digital capabilities, as a basis, will allow CSPs to answer these evolving needs, to handle new customer demands with a high level of flexibility and to be innovative in their offerings and services.
Read this report written by TM Forum, to understand:
Author: Teresa Cottam
Contributing Analyst, TM Forum