Overview

Campaigns are indispensable at every stage of the customer lifecycle. An effective campaign management tool is a must for marketers to run the most successful campaigns to increase customer satisfaction, retention, and loyalty.

Etiya Campaign Management Platform is created to help marketers design, execute, manage, and measure marketing campaigns and customer-driven communication across all marketing channels. By Campaign Management, it is possible to deliver the right offer to the right audience through the proper channel at the determined time.

The outstanding features of the Etiya Campaign Management Platform can be briefly listed as follows. 

Etiya Campaign Management helps you manage holistic campaigns with 50% less time and effort in all marketing channels. It also helps you determine which message is more efficient in which customer base and in which channel by checking the campaign results.

The platform is offered with the installation models, which include integration with your existing systems via cloud infrastructure or on-premise options according to your needs.

Why Etiya Campaign Management?

Etiya Campaign Management provides optimum and cost-effective campaign management by its groundbreaking features. It enables end-to-end implementation of personalized, high-return campaigns in all channels in a very short time via the powerful targeting capability of its artificial intelligence-supported optimization engine. It is also possible to track and report performance with advanced tracking and reporting tools.

Differentiating points of Etiya Campaign Management can be summarized as follows:

Defines and groups different types of attributes which enable selecting and filtering data needed for segmentation. It is also possible to upload files by using the same flexible structure.

  • Excel-like grid-based filtering
  • Campaign launch within minutes
  • Targeting in seconds
  • Upload a list or search on datamart
  • 300+ variables to personalize
  • 20+ Predictive Analytics Scores

Configures different types of campaigns, manages their lifecycles, defines campaign offer relation or links to each other, and makes prioritization. Configures campaign-specific business rules regarding transitions between campaigns, campaign commitments, subscription changes during discount periods, and penalties.

  • Basic Campaign Info
  • Targeting
  • Offer Attachment
  • Channel-based campaign goals
  • Budget, Cost and Expense Monitoring

Enables marketers to optimize strategies throughout the campaign lifecycle to achieve the best possible response rates. 

Applies numerous constraints, like targeting or managing iteration number for one customer during campaign execution to achieve the pre-selected campaign goals and to maximize revenues.

  • Channel Optimization
  • Audience Optimization
  • Budget Balancing
  • Revenue Maximization
  • Overlap Control

Creates a campaign execution plan based on activity types, schedules each activity for various frequencies.

  • Instant & Scheduled campaigns
  • Marketing Channel Support
  • Easy Integration with Email providers / SMS Gateways

Tracks activity delivery, sales status, and various campaign KPIs (goal, budget, cost) for each campaign and provides dashboards, reports.

  • Tracking long-term marketing trends
  • Tracking marketing success in terms of revenue, ARPU, cost
  • Deep insights for marketing decision-makers

Benefits

  • Increases the ability to offer personalized campaigns
  • Lower campaign cycle time and time-to-market period
  • Higher campaign volume
  • Lower costs of marketing campaigns via higher efficiency
  • Better response rates and business results via higher precision of campaign targeting
  • Holistic campaign management across all channels
  • Increases customer satisfaction and loyalty
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