Overview
Many sectors, including telecommunications, finance & banking, face significant challenges in efficiently processing vast amounts of data, identifying patterns for decision-making, and managing customer demands. Artificial Intelligence (AI) has become one of the most powerful, transformative technologies of our days, that enable the development of new business models, new product & service offerings, and business ecosystems, thus playing a vital role in addressing these issues.
WHY ETIYA’S ARTIFICIAL INTELLIGENCE PLATFORM?
Etiya’s AI platform empowers you to drive sustainable revenue growth and cost efficiency by optimizing operations and enhancing customer experiences, leveraging cutting-edge AI tools and technologies, to enable intelligent automation, predictive intelligence, hyper-personalization, and contextual engagements.
It combines interactive & autonomous, and insightful features and capabilities through GenAI, Natural Language Processing (NLP) and Large Language Models (LLM).
Bringing telco-specific intelligence and use cases on board, and offering advanced AI tools and capabilities like Predictive Intelligence, Digital Twins and Agentic AI, it provides differentiation to operators through its customer-first approach in offer creation, customer engagement and service efficiency.
Aligning the right technology with the desired business outcomes, AI enables telcos to accelerate innovation, reduce costs, and drive new revenue streams with confidence.
KEY BENEFITS AND BUSINESS OUTCOMES OF ETIYA AI PLATFORM
With the latest artificial intelligence technologies, Digital Twin and Agentic AI, service providers can remain competitive in a rapidly evolving market.
By analyzing large datasets and extracting valuable insights, AI empowers businesses to make informed strategic decisions, offer hyper-personalized customer experiences and improve revenues and loyalty. It also enables companies to optimize efficiency and enhance productivity by enabling effective automation, which leads to cost savings.
Enhanced operational efficiency: AI provides support in optimizing network operations, leading to reduced downtime, enabling continuous service delivery and reduced operational costs. Enhanced business agility allows businesses to adapt and innovate, and use resources more efficiently.
Intelligent process automation: by minimizing human intervention, CSPs can reduce errors, while streamlined workflows allow faster service provisioning. AI also enables predictive maintenance and intelligent fault resolution.
Enhanced customer experience: AI-driven predictive analytics enables businesses to offer proactive support and better personalization, leading to reduced churn. Intelligent virtual assistants enhance customer interactions resulting in higher satisfactions.
Revenue protection & new monetization opportunities: data-driven insights and dynamic pricing models, together with innovative new partnerships allow businesses to capitalize on new opportunities, while AI-driven fraud and anomaly detection enables them to detect and prevent revenue leakage real-time.
By integrating AI into their Business Support Systems (BSS), telcos can ensure sustainable innovation, allowing them to future-proof their operations in an increasingly data-driven landscape.
ETIYA AI DOMAINS
INSIGHTFUL – to help predict the future and optimize outcomes
Focusing on predictive intelligence and digital twin technologies, this domain empowers organizations to anticipate trends, simulate outcomes, and optimize performance. It supports data-driven strategies and informed decision-making at every level of the enterprise.
DIGITAL TWINS
The Digital Twin approach enables businesses to create and manage AI-powered virtual models of customers, products, processes, and operations. It delivers Insightful 360° views, with embedded Predictive Twin Intelligence for hyper-personalized interactions. It allows to run simulations to test strategies before go-live, and also enables Twin-to-Twin Intelligence, linking customers, products, and segments for optimized outcomes. Integrated Predictive Model Catalog and prompt-driven Analytics Agent accelerate better business outcomes and directly improve customer engagements.
Integrated into the Digital BSS platform, the Digital Twin engine updates models with data throughout the entire customer lifecycle, allowing businesses to predict behavior, optimize processes and interactions, and enhance decision-making. This holistic approach empowers marketing, sales and operations teams to proactively implement tailored retention strategies, and enhance overall CX through AI-powered intelligence and hyper-personalization.
Etiya’s Digital Twin model introduces a first-of-its-kind AI-powered scenario-driven simulation, moving beyond dashboard-based analytics to real-time interactive decision intelligence.
It allows businesses to test and predict outcomes before implementation (e.g. expected customer uptake, revenue or profitability of a new offer). With Proactive Strategy Validation businesses can pre-emptively optimize their strategies by running simulations and adjusting parameters before execution, instead of reacting to issues after they occur.
- Pre-built models (e.g., Customer Lifetime Value, Churn Prediction, Anomaly Detection, Customer Segmentation) and customized AI models for industry-specific needs
- AI Model Automation & Self-Optimization: automatic updating, retraining, and optimization of AI models by leveraging AIOps & MLOps for continuous learning and improvement
- Entity-Agnostic Twin Ecosystem supporting multiple twin types (customers, products, assets, processes) across different industries
- Twin-to-Twin Interactions, creating a network of interconnected, AI-powered intelligence hubs
This future-ready ecosystem enhances competitiveness and profitability by providing actionable insights, and targeting consumer markets more effectively, improving decision intelligence processes and practices of business, corporate, and public sector markets.
PREDICTIVE INTELLIGENCE AND MACHINE LEARNING
Advanced predictive intelligence and machine learning solutions enhance business decision-making, improve customer engagement, and detect anomalies.
Key Capabilities:
- Predictive Analytics & Personalized Recommendations use historical data and customer attributes to predict churn, recommend products based on customer preferences, and conduct root cause analysis.
- Collaborative Filtering & Next Best Action recommend products based on user interactions and suggests optimal actions to increase customer lifetime value across channels.
- Anomaly Detection identifies outliers in data, helping with intrusion prevention.
- Clustering groups similar data points for applications like customer segmentation and product categorization.
- Predictive ML implements regression and classification models to estimate income, credit risk, spam detection, and churn likelihood.
INTERACTIVE & AUTONOMOUS – to help understand and interact
This domain transforms customer engagement through smart conversations and autonomous actions, enhancing operational efficiency and user experiences by facilitating intelligent, real-time dialogue and decision-making across business functions.
GENERATIVE AI
Etiya’s GenAI Platform is designed to enhance business efficiency and transform customer experiences through advanced data processing and AI integration. The platform offers high-performance data management, flexible deployment environments, and robust integration capabilities, enabling both direct user interaction and seamless integration with back-end systems.
Main features:
- Advanced Data Management and Processing
- Retrieval-Augmented Generation (RAG) Architecture
- Flexible Prompt Management
- Document and Agent Management
- Environmental Flexibility (production, testing, demo)
- Ease of Use and Integration
- LLM Integration
- User-friendly Interface Design
Beyond core Generative AI capabilities, the platform has evolved to incorporate advanced AI agent features, transitioning towards an AI agent platform with operational processing capabilities.
AGENTIC AI
Agentic AI offers next-level automation and intellingence. It enhances Generative AI by enabling seamless communication among AI agents, dynamic task assignment, memory optimization, and multi-format integration. These capabilities allow businesses to generate and analyze information while autonomously managing workflows, executing real-time processes, strengthening decision-making and enhancing operational efficiency.
Etiya’s Agentic AI solution introduces a centralized connectivity system, standardized communications protocols, supporting multiple connection types for optimized task execution and efficient AI agent collaboration.
By evolving from generative to agentic AI, we empower enterprises with a truly autonomous AI ecosystem—one that not only provides intelligent insights but also executes complex business processes. Agentic AI transformation redefines business efficiency, innovation, and customer experiences, reinforcing Etiya’s leadership in AI-driven digital transformation.
NATURAL LANGUAGE PROCESSING
NLP allows for the presentation of personalized services and campaigns through customer data analysis. Etiya’s AI platform can analyze and process words within texts with its advanced language knowledge ability and algorithms. It uses the processed and structured data according to the scenario needed to increase the productivity of business processes, and to provide automation.
It provides a wide variety of NLP use cases to organizations. The most important ones are related to customer service which affect cost, service levels, and customer satisfaction. In addition, there are use cases supporting customer service representatives to make them more effective in their work.
NLP Services: Language Detection, Text Classification, Text Similarity, Auto Labeling, Keyword Extraction, Intent Classification, Sentiment Analysis, Entity Recognition, Mock/Spam Detection, Topic Detection, Spell Checker, Summarization
