To stay ahead of the competition and to meet customer needs and increase their loyalty, companies are challenged to provide innovative new products, bring them to market quickly, and to target their audience accurately. They need the agility to modify products, including those that involve multiple channels, and then to retire the product when a promotion is finished, and they need to do so efficiently and cost-effectively. This is difficult when product information is spread over multiple systems and organizations, and can be retrieved only manually.

A product catalog is a detailed list of the inventory of a store or business. For effective sales management the sales teams, retailers and other partners need to have the most up-to-date product information, pricing, and digital assets. Product Catalog Management leads to powerful product data management across all channels. It makes sure that the product data is of high quality across all sales channels, at any time. It includes organizing, standardizing and publishing all product data to each sales channel.

Why Etiya’s Product Catalog?

Etiya Product Catalog Management provides a single, centralized source for all product and service information, pricing, discounts and eligibility. It ensures, that such data is always accurate, consistent and relevant, and easily accessible across all channels for all users, any time, at a single click.

It supports and manages the product lifecycle by managing services, marketing, commercial and technical catalogs. It provides flexible offer configuration, allows you to create bundles and enables quick time-to-market.

Flexible configuration and quick time-to-market

Companies can create and manage products, from simple to very complex, as well as new single or bundled offers. Time-to-market is accelerated through reusable building blocks and flexible product configuration.

Products can be created via multiple channels, such as third parties, dealers, or call centers. It is easy to specify and configure products. They can be defined hierarchically, with limitless dependency and dynamic inheritance relationships, both vertically and horizontally. Bundles are managed efficiently by defining families of product building blocks and can be combined only when allowed. Product entities follow industry best practice definitions and can be defined as masters or slaves to external product catalogs.

The engine, that drives accuracy and efficiency

Product Catalog is not just a huge repository of product and pricing data, but also contains data-driven rules, that determine eligibility, compatibility and availability, and ensures 100% quote and order accuracy.

The catalog can be published based on multiple service eligibility and service availability rules, such as channel, usage or geography. New single or bundled offers and campaigns can be made available to customers based on business rules and defined by channel. Optional offers and up-sell or cross-sell opportunities can also be defined. Dynamic rules and algorithm-driven autonomous learning capabilities support complicated service, business, and marketing rules to enable personalized customer interactions. So customers only see product recommendations relevant to them.

Centralized product information increases business consistency and sales efficiency, as all relevant data is available at the push of a button, without time-consuming manual processes, while rule-based operation increases accuracy in quoting, therefore brings a better customer experience.

And the technical part?

We know, that easy implementation and system integration is always key. Etiya uses open APIs, and offers a modular system, that is flexible, highly scalable and allows easy integration. Business is constantly changing, as also the needs of customers, and this will constantly require new features and modifications. We use microservices, that will ensure this agility for you, to introduce or modify features and capabilities quickly.

Product Catalog is pre-integrated with other products in the Etiya portfolio, like Configure, Price, Quote or Order Management, but can also be implemented stand-alone, to serve as the central product catalog and business rule repository, and it can be integrated with the customer’s existing products.

Etiya offers consultation services throughout the customization and the implementation process, to find the solution that is most suitable to our partner’s needs.


  • Centralized product catalog, keeping technical, marketing, and financial information for products and services, to increase efficiency and accuracy
  • Dynamic rules and algorithm-driven autonomous learning capabilities
  • Supports complicated service, business, and marketing rules to enable personalized customer interactions
  • Dynamic price calculators based on offer, sales channel, business interactions and organizations
  • Specialized catalogues and offers according to sales channels, regions, segments, customer groups, etc.
  • Easy management of service, resource, product, and offer dependencies
  • Easy and flexible configuration and fast time-to-market via reusable building blocks
  • Product lifecycle management assuring revenues before releasing offers to the market
  • Business consistency and unified customer experience across all channels via single source of data and rules, and centralized business validations