Overview

Digital transformation, that is the key for higher agility, efficiency, cost reduction and improved customer experience, is inevitable for CSPs to survive in the new digital economy. However, large-scale digital transformation projects are expensive and risky and may take years to complete. Meanwhile, agile competitors are eroding your market share. Speed to digitalization is imperative.

Why Etiya’s Digital Business Platforms?

Etiya Digital Business Platforms, unlike legacy BSS, will create real value for your business. They do not only provide technical capability, but offer an infrastructure to create an all-digital customer experience, with the personalization and flexibility demanded by Connected Customers. All this in a matter of months, while ensuring business continuity and, at the same time, reducing traditional BSS costs.

Advanced technology to enable better customer focus

Etiya’s AI expertise and platform capabilities are used to differentiate the BSS platform via better customer insights, more personalized customer experiences and increased process automation. Knowing your customers’ behaviour and needs allows personalized customer interactions and service targeting, and supports smart decision making during the customer journey, that will ultimately drive both customer and employee efficiency and satisfaction.

Etiya uses innovative AI technologies, including natural language processing (NLP) techniques and predictive analytics in its platform to help companies transform their businesses and reduce costs.

Modular, flexible, cost effective and scalable digital solutions

Etiya Digital Business Platforms enable agile and end-to-end transformation. They are cloud-native, full-stack platforms, that are pre-integrated into partner solutions, and include all Etiya's product portfolio: Customer Relationship Management (CRM), Customer Service Management (CSM), Configure, Price, Quote (CPQ), Product Catalog, Order Management, OmniChannel Digital Frontend, Billing and Charging and API gateways. They support both B2C and B2B customer segment operations.

Etiya’s Digital BSS uses microservices to speed time-to-market for new products and enable easy experimentation with new business models and service concepts. It can be applied in parallel with comprehensive transformation projects or it can be easily integrated into existing systems, accelerating transformation projects. In this way, it makes 100% digital experience possible in a short time.

And the technical part?

Etiya actively incorporates innovative Artificial Intelligence services into its platform to meet a new generation of customer expectations, to ensure sustainable transformation and to maximize efficiency in reducing operational costs. 

Since the platforms use a modular, API-driven architecture, they are flexible. Companies can select to launch a full-stack new BSS platform, to replace their legacy platform, or modernize it step-by-step, by choosing which platform components they want first and add new solutions, as needed, later. This enables a faster and more cost-effective digital transformation. 

Layers of Digital Service Platforms are compatible with 5G networks and ready for new business models offered by 5G technology. The platform also provides a comprehensive ecosystem management capability for a wide variety of business models.


Etiya Digital Business Platforms contain three main layers: Experience, Engagement, and Enablement. Data analytics, AI, and business intelligence functions are used to add intelligence to these layers and enable personalization, process automation, and efficiency.

■ Digital Experience: This customer experience layer enables consistent omnichannel, real-time interaction with customers to provide AI-driven self-care, customer experience, and content management.

■ Digital Engagement: This layer uses AI to provide personalized customer engagement with relevant, real-time offers and contextual marketing that increase marketing efficiency and customer loyalty. The layer also provides service activation, next-best-offer management, real-time campaign management, and real-time notifications.

■ Digital Enablement: This real-time engine contains digital BSS functions such as real-time charging, policy management, billing, digital mediation, and partner management. New solutions can be developed quickly with a library of microservices.

Etiya has partnerships with various public cloud services, including AWS that aims to accelerate the transformation of BSS to all-digital BSS and also to enable operators to set up greenfield digital brands that are radically different from their existing brands, in a very short time.

Etiya’s cloud-native BSS stacks can be hosted in the public cloud, which offers several advantages, such as better scalability, support, and operations; simplification of deployment, maintenance; on-demand resources for simplified capacity planning; and a shift from capital expenditure to operational costs (which also means infrastructure cost savings of 20% over a comparable on-premise deployment). 

Etiya’s customer-facing solutions have an even better functionality when running on cloud than if used as on-premises solutions.

In the new 5G era, where operators' roles are evolving, next-generation digital BSS is necessary to realize 5G opportunities. Etiya Digital BSS Platforms' layers are compatible with 5G networks seamlessly. The platform also provides a comprehensive ecosystem management capability for a wide range of business models especially on the intelligent slicing platform (5GISP). 5GISP prioritizes not only the experience but also the functionality that will allow the efficient use of the slicing network features with its enriched API exposure feature.

Etiya Digital BSS Platform is 5G enabled with the following features of 5GISP; 
• Slice visualization and management
• NAAS (network as a service)
• Creating unlimited slices within the network-capability limits and creating speed/capacity bundles
• Partnership slice tailoring
• SLA management

In order to monetize 5G opportunities operators should be able to offer flexible, AI-based slicing, and a modern BSS platform that will quickly define, deploy, and adapt new offerings to capture new business opportunities. 
 

Benefits

  • Become 100% digital fast, with lower BSS operational costs
  • Start generating revenue from digital services faster, with a shorter time-to-profit
  • Quickly try new business models and service concepts or enter new markets, and accelerate monetization of new revenue streams
  • Provide high value, personalized experiences through AI capabilities, to increase differentiation and loyalty
  • Shape the customer’s engagement journey in real-time with autonomous learning, algorithm-driven technologies, and sentiment analysis
  • Generate in-context business insights, use customer data in a smarter way, for improved revenues and customer satisfaction
  • Enable powerful automation and operational efficiencies on a massive scale
  • Minimize costs and disruption to IT change processes
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