Digital transformation, which is the key for cost reduction, higher agility and efficiency and improved customer experience, is inevitable for CSPs to survive in the new digital economy. However, large-scale digital transformation projects are expensive and risky and may take years to complete. Meanwhile, agile competitors are eroding your market share. Speed to digitalization is imperative.
Etiya’s AI driven Digital Business Platforms help to build an all-digital, personalized customer experience and provide the flexibility demanded by the connected customers. Etiya’s AI expertise and platform capabilities are used to differentiate the BSS platform via personalized customer experience and process automation that drives customer and employee efficiency and satisfaction.
Etiya Digital Business Platforms are 5G ready, agile, end-to-end, and fully virtualized digital platforms. They are cloud-native, full stack platforms that are pre-integrated into partner solutions and includes all Etiya's product portfolio: Customer relationship management (CRM), omnichannel digital frontend, CPQ, product catalog, order management, billing and charging, customer management and API gateways. They support both B2B and B2C customer segment operations.
Etiya real-time, automated digital platforms use microservices to speed time-to-market for new products and enable easy experimentation with new business models and service concepts.
Etiya incorporates innovative AI technologies, including natural language processing (NLP) techniques and predictive analytics, in its platform to help companies transform their businesses and reduce costs.
Since the platforms use a modular, API-driven architecture, they are flexible. CSPs can select to launch a full stack new BSS platform, replace their legacy platform, or modernize it by choosing which platform components they want and add new solutions as needed. This enables a faster, cost-effective digital transformation.
Etiya Digital Business Platforms contain three main layers: Experience, Engagement, and Enablement. Data analytics, AI, and business intelligence functions are used to add intelligence to these layers and enable personalization, process automation, and efficiency.
■ Digital Experience: This customer experience layer enables consistent omnichannel, real-time interaction with customers to provide AI-driven self-care, customer experience, and content management.
■ Digital Engagement: This layer uses AI to provide personalized customer engagement with relevant, real-time offers and contextual marketing that increase marketing efficiency and customer loyalty. The layer also provides service activation, next-best-offer management, real-time campaign management, and real-time notifications.
■ Digital Enablement: This real-time engine contains digital BSS functions such as real-time charging, policy management, billing, digital mediation, and partner management. New solutions can be developed quickly with a library of microservices.
AWS is a subsidiary of Amazon that provides on-demand cloud computing platforms. Etiya and AWS have a strategic partnership that aims to accelerate the transformation of BSS to all-digital BSS and also enable operators to set up greenfield digital brands that are radically different from their existing brands, in a very short time.
Etiya’s cloud-native BSS stacks are hosted in the public cloud on AWS, which offers several advantages, such as better scalability, support, and operations; simplification of deployment, maintenance; on-demand resources for simplified capacity planning; and a shift from capital costs to operational costs (which also means infrastructure cost savings of 20% over a comparable on-premise deployment).
Etiya’s customer-facing solutions have an even better functionality when running on AWS than if used as on-premises solutions. AWS certified professionals across Etiya and the collaborative partnership with AWS enable companies to generate competitive opportunities, new services and customer experiences along their cloud journey.
Etiya Digital Business Platforms, unlike traditional BSS, creates value for your business, they are not only providing technical capability, but they enable customers to get digital ready fast and reduce traditional BSS costs.
Etiya’s Digital Business Platform provides the infrastructure to create an all-digital customer experience. Its AI-driven capabilities enable the personalization and flexibility demanded by Connected Customers. And its Cloud-compatible implementation significantly reduces up-front CapEx, enables fast implementation and scales easily, so the costs grow as the business grows.
• Quickly provide a digital experience
• Minimize costs and disruption to IT change processes
• Enable faster time to profit
• Provide the flexibility to easily embrace new ways of doing business
In the new 5G era, where operators’ roles are evolving, next-generation digital BSS is necessary to realize 5G opportunities. Etiya Digital BSS Platforms’ layers are compatible with 5G networks seamlessly. The platform also provides a comprehensive ecosystem management capability for a wide range of business models especially on the intelligent slicing platform (5GISP). 5GISP prioritizes not only the experience but also the functionality that will allow the efficient use of the slicing network features with its enriched API exposure feature.
Etiya Digital BSS Platform is 5G enabled with the following features of 5GISP;
• Slice visualization and management
• NAAS (network as a service)
• Creating unlimited slices within the network-capability limits and creating speed/capacity bundles
• Partnership slice tailoring
• SLA management
In order to monetize 5G opportunities operators should be able to offer flexible, AI-based slicing, and a modern BSS platform that will quickly define, deploy, and adapt new offerings to capture new business opportunities.