Recent Posts
How Agentic BSS and Digital Twin Are Reshaping Telecom Operations
Telecom operators are under pressure to move faster, operate smarter, and deliver better customer experiences. Thus, the conversation around AI in BSS is shifting from automating isolated tasks to building systems that can make better decisions, adapt in real time, and support more autonomous operations with the right controls in place.
In this interview with Mark Newman, Chief Analyst at TM Forum, Gülnihal Kaya, VP of Managed Services at Etiya, shares Etiya’s perspective on how Agentic AI and Digital Twin are helping shape the next era of BSS.
The Rise of Agentic BSS: Intelligence in Action to Maximize Business Impact
Discover how AI fundamentally transforms the way businesses operate. In this interview of Developing Telecoms at MWC2026, Barcelona, Onur Gümüş, Senior Product Manager of Etiya talks about how Agentic BSS takes personalization, efficiency and revenue growth to the next level with autonomous operations, and twin-driven decision intelligence.
Redefining the Telco Sales Experience Through AI-Driven CX
Customer experience in telecom begins already in the sales process, therefore excellence in orchestration is of utmost importance. By embedding CX directly into the commercial architecture, operators can improve conversion, reduce fallout, and set up a strong foundation for long-term trust, and business growth.
Check out this article with Pipeline to learn how AI-native sales orchestration enables experience-led sales and turns CX into measurable commercial outcomes.
From Operational Engine to Business Brain: The GenAI Shift in BSS
In this videocast, we unpack how Autonomous BSS is evolving from a back-office system into a strategic enabler — one that actively shapes customer experience, accelerates monetization, and improves operational efficiency. Drawing on real-world examples, we discuss how capabilities like Digital Twin modeling, embedded GenAI, and autonomous agents enable CSPs to move faster, personalize at scale, and compete with digital-native players.
From Digital Twins To Agentic AI: Inside Etiya’s Gartner-Recognized Ai-Native BSS
Etiya was named in the 2025 Gartner® Magic Quadrant™ for AI in CSP Customer and Business Operations and also featured in the latest Gartner® Critical Capabilities report which assesses vendors against concrete, real-world CSP use cases.
Unlocking the AI-native Digital Brand
Telco operators face increasing pressure to innovate while delivering seamless, personalized customer experiences. AI-native digital brands provide a new model for growth, combining agility, operational efficiency, and hyper-personalized engagement. Our whitepaper explores how telcos can leverage AI-native BSS to launch digital brands that scale faster and delight customers.
