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Recent Posts
Gamifying the customer journey: How advanced loyalty programs drive efficient retention strategies
A well-designed telco loyalty program not only rewards customer loyalty but also drives retention, reduces churn and increases lifetime value. With exclusive perks and personalized experiences, telcos can build stronger relationships with customers, transforming them into brand advocates.
Check out this interview with Ergün Mercan, Account Director of Etiya, who talks about how a versatile loyalty program can help in customer retention, and how it can offer differentiation and a competitive edge for a telco operator.
Humanizing AI: putting people at the heart of customer experience
As communications service providers (CSPs) strive to improve customer perceptions, AI is emerging as a key enabler of smarter, more personalized support. Delve into this report written by TM Forum with Etiya sponsorship to understand how AI, when combined with human expertise, is reshaping customer service by boosting efficiency and reducing strain on agents. It also examines how data-driven AI solutions address complex customer issues, and how success is being measured through more nuanced KPIs, leading to continuous improvement and actionable customer insights.
How can Telco Operators Benefit from AI-Driven Sales Enablement Solutions?
Meeting telco customer expectations is challenging, with demands for personalized offers, complex bundles and seamless experiences. Failure can lead to costly churn, risking market share and revenue.
Read this article on Developing Telecoms, to learn how AI-driven sales enablement solutions prove to be a game-changer for telcos in securing sustainable and profitable growth.
Sustainability at Etiya: Leading the Way Toward a Sustainable Future
Etiya's 2023 Sustainability Report highlights our unwavering commitment to environmental responsibility, social impact, and ethical business practices. Discover how we're integrating sustainability into every aspect of our operations to drive positive change for our planet and future generations.
Ready for ODA to Improve AI-native CX
How can industry standards, like Open Digital Architecture help customers in reducing integration costs, accelerating deployment of innovative services and improve operational efficiency?
Watch this interview with Fahri Kercek, Head of Product Strategy, talking about the importance of the Ready for ODA status for Etiya, and how it can be leveraged for providing better customer experiences.
A new chapter with new opportunities in Digital Transformation
Digital transformation has been a household name in the last two decades in the telco industry, but expectations have evolved significantly. Leveraging the latest AI technologies and introducing entirely new business models take key requirements of flexibility and versatility to a whole new level.
Watch TM Forum’s interview with Etiya’s Chief Commercial Officer, Apostolos Kallis, as he is talking about new approaches in product, pricing and go-to-market strategies for a successful BSS transformation.
