Customer experience is the new king, the biggest differentiator for companies, and personalization is probably the most important element of that. Let’s see, why.
Finding new customers, establishing, and maintaining a strong relationship with them is always a challenge for a company. It is commonplace to say, but still true, that attracting a new customer is much more expensive, than retaining a current one. It could cost more than 5 times as much!
Improving the customer experience is the most important tool that brands can use to make a competitive distinction and increase customer loyalty.
Research shows that 73% of consumers believe that a differentiated experience is essential for customer loyalty.
Campaigns are essential tools to boost sales, improve the customer experience and increase revenues. Most of the times, enhancing customer experience while increasing revenue is a challenging task for marketing departments.
You should evaluate many variables to create an effective campaign that balances experience improvement and revenue growth.
Watch this webinar to explore;
The evolution of 5G network technology provides a new revenue opportunity for the global economy, regardless of the industry. 5G will not only affect the telecom industry; it is expected to radically transform business and industrial processes in a range of sectors by enabling the adoption of new technologies and services.
86% of companies predict Artificial Intelligence (AI) to be mainstream technology at their companies.
AI takes the organisations one step ahead the competition by changing their way of doing business. It helps organizations to boost revenues, lower their costs and uncover new opportunities via generation of new insights.
IDC predicts that 65% of global gross domestic product (GDP) will be digitalized by 2022. In addition, global investments in digital transformation (DX) are expected to exceed $6.8 trillion over the 2020–2023 period.