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Toward Superior Customer Experience: Building Blocks for Personalization

Customer expectations for smooth and enjoyable experiences are constantly changing and evolving due to the ever-accelerating pace of digital technology and advances in the market. Most recent developments in customer experience have mainly focused on personalization because of its significant impacts on performance improvements like qualified lead generation, conversion rates and NPS metrics.

Read this report, written by IDC, to learn more about how you can achieve superior customer experience with personalization and the technologies behind it.


Sales Enablement for Process Excellence and Customer Satisfaction

Businesses can face issues when it comes to complex sales processes or having bundled products, and highly personalized customer needs. A solid and reliable system solution with a powerful, advanced technological background and a high level of automation can largely help them manage sales processes efficiently, offer customers products and services tailored to their needs, and increase revenue generating capabilities.

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Customer Experience Showcase

Why telcos are getting better at delivering individualized customer experiences?

Customer engagement is for many CSPs a discipline which they acknowledge requires further improvement, despite the industry’s current obsession with transforming the way we interact with customers and operators' drive to differentiate on customer experience (CX).

The latest wave of technologies such as AI chatbots and advanced data analytics, and new techniques in self-service, digital channel management, customer journey management, campaign management, and modernized CRM are positively transforming the return-on-investment models of new customer engagement initiatives.

Read our blog to learn more about why telcos are getting better at delivering individualized customer experiences.


Improving customer experience through intelligent digital transformation

How can CSPs improve enterprise customer experience? To be successful in their B2B activities, they need to upgrade their existing BSS in order to be able to support new 5G opportunities, handle the increasing business complexities, and to understand customers’ needs better and serve them in a more tailored and efficient way. Intelligent digital transformation can provide CSPs with these capabilities by delivering on 4 key aspects.

Read this report by and Etiya to discover what are these 4 pillars that CSPs can rely on to deliver excellent customer experiences in the B2B segment.

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How to make the most of your Digital Transformation process?

The success of a Digital Transformation project will determine future operation and business opportunities of a company, therefore strategic planning is vital. Transformation itself is a constant journey, where the software itself is only a part of the process; you’ll also need different business approaches and a new mindset.

Read our report and discover what are some of the key issues you need to take into consideration when embarking on a Digital Transformation journey.


The OmniChannel Project of Turk Telekom

Digital Transformation is always a complex process, but it is especially a challenge for large incumbent telcos, with several divisions working separately, using legacy systems. In most cases it takes several project phases until the whole operation is transformed.

Check out our case study, and see how Turk Telekom changed the way they operate.

Case Study