Recent Posts
Getting closer to the customer with GenAI
Generative AI (GenAI) is transforming customer service, sales, and marketing processes within CSP organizations. By taking the first use cases into production, CSPs will have the opportunity to bring their customers closer and bridge the customer experience gap with firms that were born digitally native.
Read TM Forum’s new blog sponsored by Etiya to see how to get closer to the customer with GenAI, enhance customer interactions, and drive new revenues.
Driving Hyper-Personalization via AI-Driven BSS for Telco CX
AI-driven BSS is reshaping business operations and customer interactions in the rapidly evolving telecom sector. With the convergence of advanced analytics, machine learning (ML), deep learning (DL), and GenAI technologies, telecom operators are harnessing the vast amount of data they generate to drive hyper-personalized customer experiences (CX) like never before.
Please read this article of the Fast Mode to learn more about how an AI-driven BSS platform can drive hyper-personalization.
Navigating the Digital Era with Sustainable BSS Solutions
In this interview with Developing Telecoms, Apostolos Kallis, Chief Commercial Officer at Etiya talks about the key aspects CSPs need to consider when planning a BSS transformation, to build a future-proof IT infrastructure and be able to adapt to market dynamics.
Understanding Product Lifecycle Management
CSPs encounter various challenges within the digital economy, and one of those is how to manage their product portfolio. Creation of new products should be quick and flexible, while managing products from launch to retirement should be efficient and simple. To maintain control over their portfolio, operators require an efficient product lifecycle management tool, that supports them throughout this journey.
Explore TM Forum’s e-book sponsored by Etiya, to learn about the practical aspects and benefits of PLM, and how TM Forum’s standards contribute to simplicity and efficiency in the process.
Building Better Customer Bonds
Long-term customer relationships require understanding and empathy, which has to be embraced across an entire organization. To create a truly superior customer experience today, a customer-centric culture must be supported by transformative technologies.
Given the complexities of both the telco industry and human relationships in general, operators need specially designed products and tools to harmonize CX operations across all departments. This is essential to better understand and communicate with their customers and personalize their experience to build valuable long-term relationships.
Boosting the value proposition of Customer Digital Twins with AI
Digital twin technology has in active use across many sectors for years now, but within the telecommunications sector, it has typically been used on the OSS side. It is only more recently, with advances in AI technology, that using digital twins on the BSS side has become a more practical reality.
Read this blog to learn more about the newest digital twin use cases and how to boost the value proposition of customer digital twins with AI.
