How can Product Lifecycle Management support CSPs in managing their product development and portfolio more efficiently?
Watch this interview with Etiya’s VP of Product Development, Olgay Taş at TM Forum’s DTW 2024 in Copenhagen, where he was talking about why a modern product catalog and a PLM tool is indispensable for CSPs in the digital economy.
In the ever-evolving landscape of digital transformation, the motivation for leveraging cutting-edge technologies goes beyond answering the questions starting with "how" to include the more fundamental "why." How will it serve customers? How will it affect revenue?
In this interview by Developing Telecoms, Sofiene Kamoun, VP Executive Innovation Advisor at Etiya talks about the increasing diversification of the telco markets, and the growth potential that such market environment offers to CSPs who are adopting multibrand strategies.
Adopting a multibrand strategy allows CSPs to manage their increasingly diverse customer base in a more tailored manner. However, this strategic direction presents various challenges both on the business and technical sides.
Check out this new Special Report from Developing Telecoms, sponsored by Etiya, to read about the benefits of managing multiple brands, and also learn about how to overcome difficulties along the way.
The telecom industry has always been an early adopter of AI, primarily due to its inherent reliance on vast amounts of data. CSPs manage continuously growing data repositories, enabling them to accelerate service delivery and enhance service quality.
Read The Fast Mode’s new E-book sponsored by Etiya to gain insight into use of AI in telecom industry.
Generative AI (GenAI) is transforming customer service, sales, and marketing processes within CSP organizations. By taking the first use cases into production, CSPs will have the opportunity to bring their customers closer and bridge the customer experience gap with firms that were born digitally native.
Read TM Forum’s new blog sponsored by Etiya to see how to get closer to the customer with GenAI, enhance customer interactions, and drive new revenues.