The Importance of Product Lifecycle Management in the Digital Economy

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Product Lifecycle Management empowers operators to strategically plan, execute, and oversee each life stage of a product. Efficient processes and product performance analytics allow CSPs to constantly monitor and adapt their product portfolio, and thus provide the best offers and experiences to their customers.

Watch this interview with Etiya’s VP of Product Development, Olgay Taş at TM Forum’s DTW 2024 in Copenhagen, where he was talking about why a modern product catalog and a PLM tool is indispensable for CSPs in the digital economy.

Click to watch.

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