Three key steps to smarter retention

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Customer churn is both widespread and costly in telecoms. Minimizing churn is, however, not a straightforward exercise. Most companies still take a reactive approach when it comes to customer retention.

In this e-book, you will learn more about

- Why CSPs need to take smarter churn management measures

- The 3 key steps towards better customer retention

- Examples of AI-driven loyalty and CX enhancement activities

- The role of a BSS provider, as a strategic partner in retention

- Key AI-driven use cases for more successful retention activities

Author: Teresa Cottam, Contributing Analyst, TM Forum

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