Customer churn is both widespread and costly in telecoms. Minimizing churn is, however, not a straightforward exercise. Most companies still take a reactive approach when it comes to customer retention.
In this e-book, you will learn more about
- Why CSPs need to take smarter churn management measures
- The 3 key steps towards better customer retention
- Examples of AI-driven loyalty and CX enhancement activities
- The role of a BSS provider, as a strategic partner in retention
- Key AI-driven use cases for more successful retention activities
Author: Teresa Cottam, Contributing Analyst, TM Forum