Three key steps to smarter retention
Customer churn is both widespread and costly in telecoms. Minimizing churn is, however, not a straightforward exercise. Most companies still take a reactive approach when it comes to customer retention.
In this e-book, you will learn more about
- Why CSPs need to take smarter churn management measures
- The 3 key steps towards better customer retention
- Examples of AI-driven loyalty and CX enhancement activities
- The role of a BSS provider, as a strategic partner in retention
- Key AI-driven use cases for more successful retention activities
Author: Teresa Cottam, Contributing Analyst, TM Forum
Related Post
It may seem strange that companies that excel at providing digital experiences have become better at providing personalised services than those that customers can deal with face-to-face in stores or v...
Explore how AI is transforming customer engagement in telecoms, and uncover the latest innovations shaping the future of the industry: · Learn how AI and data-driven tools enable hyper-persona...
In the race to monetize 5G, IoT, and B2B2X ecosystems, CSPs need BSS that do more than support operations—they must drive revenue. Modern BSS are the engine for hyper-personalized customer experiences...
Telco consumers increasingly expect a more personalized relationship with their service provider – they appreciate efficient interactions and proactive offers. As the baseline rises, operators must fi...
Nearly 55 years ago, the Apollo 13 mission experienced a near-catastrophic failure on its way to the moon as an explosion in the oxygen tanks damaged the engines and left remaining oxygen levels criti...
Check out industry trends on BSS from a TM Forum analyst’s and a vendor’s perspective as well. Tune in, and listen to what Etiya’s Chief Commercial Officer, Apostolos Kallis has to say about: The key...
Business Support Systems (BSS) are the functional lifeblood of CSPs, and the success of their customer experience efforts large rely on the flexibility and capabilities of their BSS stack. TM Forum r...
With increasing commoditization and sluggish revenue growth projections , the telecom market remains intensely competitive and heavily saturated. Against a lack of differentiation and highly homogeneo...
