Boosting Omni-Channel Customer Experience with Digital Channel Integration
Technology has massively changed the way customers have communicated with organizations over the last 20 years. Today, customers do not just use telephones for interaction; they also make themselves heard through many digital channels. The ever-accelerating pace of technological change and innovation in this space continues to drive customer expectations for compelling and seamless experiences.
According to IDC, organizations have 6 initiatives to provide a differentiated experience that will move beyond personalization to enable a true understanding of each customer.
Read this report, written by IDC, to learn about these initiatives to boost Omni-Channel Customer Experience with Digital Channel Integration.
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