Today, the retail industry is changing rapidly and dramatically. Global economic fluctuations could limit growth in this sector, which accounts for roughly 30% of the worldwide economy and is worth more than $25 trillion globally. However, new business models, changing customer behavior, and technological advances have triggered a significant shift to e-commerce, creating a wide variety of new market opportunities.
Businesses must review their current processes and technology architecture and implement new CX architecture to remain competitive and improve the customer experience they provide.
Read this executive brief, written by IDC, to learn more about the new technologies that shape the customer experience in e-commerce and their place in the experience architecture.