Toward Superior Customer Experience: Building Blocks for Personalization

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Customer expectations for smooth and enjoyable experiences are constantly changing and evolving due to the ever-accelerating pace of digital technology and advances in the market. Most recent developments in customer experience have mainly focused on personalization because of its significant impacts on performance improvements like qualified lead generation, conversion rates and NPS metrics.

Read this report, written by IDC, to learn more about how you can achieve superior customer experience with personalization and the technologies behind it.

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