Etiya Achieves 34% Operational Efficiency Improvement in Customer Experience with AWS Agentic AI Services
January 27, 2026 - Etiya, a leading software company delivering AI-driven digital transformation solutions focused on customer experience, has selected Amazon Web Services (AWS) as its cloud provider. By seamlessly integrating AWS’s secure cloud infrastructure and generative AI (GenAI) services into its systems, Etiya has strengthened its operational efficiency, scalability, and resilience. Combined with AWS’s flexible infrastructure, this advanced technology stack further enhances Etiya’s operational quality and global competitiveness.
Founded in 2004, Etiya employs approximately 1,600 experts and operates through 10 offices across 7 countries on 3 continents. The company enables organizations to achieve cost advantages through digital transformation, while accelerating value creation and revenue growth by enhancing customer experience. Serving global customers across industries including telecommunications, finance, and retail, Etiya delivers end-to-end, turnkey digital transformation solutions, making fully digital, personalized customer experiences possible through artificial intelligence and predictive analytics.
A Modular and Flexible AI-Driven Architecture
With its microservices-based architecture, DevOps practices, and AI-powered product portfolio, Etiya provides customers with speed, agility, and seamless integration capabilities. Its open API structure delivers modularity, scalability, and flexibility across digital operations.
Through its AWS integration, Etiya leverages advanced GenAI services such as Amazon Bedrock, Amazon SageMaker, and Amazon Titan models to develop high-performance AI solutions at global scale. This robust infrastructure enables rapid and secure deployment of Etiya’s generative AI applications.
Enhanced Efficiency and Superior Customer Experience Powered by AI
Using agile delivery methodologies, Etiya rapidly deploys products and solutions to generate tangible value for its customers. LLM-based applications running on Amazon Bedrock provide a secure and flexible production environment, while Amazon Titan models enable more accurate contextual understanding of text. As a result, Etiya’s chatbots have evolved beyond simple response systems into intelligent digital assistants capable of understanding context and engaging users through natural, creative interactions.
With its Agentic AI architecture, the rate of end-to-end interactions completed via chatbots has increased by 2.35x, enabling more effective management of interactions that previously required live support. The integration of AWS services has significantly reduced system maintenance efforts, delivering up to 30% optimization in operational costs and allowing Etiya teams to focus more on innovation and high-value solutions. This technology foundation supports a sustainable customer experience model that combines speed, personalization, and consistency.
Within this approach, Etiya:
- Deploys generative AI applications securely and in a controlled manner on Amazon Bedrock
- Delivers highly accurate, consistent digital interactions using Amazon Titan models
- Enables end-to-end management of customer requests across digital channels with Agentic AI
- Reduces operational costs while increasing scalability and agility through AWS infrastructure
Aslan Doğan, Founding Partner and CEO of Etiya, commented:
“Our strategic collaboration with AWS makes our AI investments more scalable and high-performing. With our Agentic AI approach, we are transforming our systems from reactive responders into proactive, learning digital agents that interact naturally with users. AWS’s generative AI services and comprehensive infrastructure components allow us to bring this vision to life faster and more flexibly. Today, we differentiate ourselves in the market not only through technology, but through experience, scalability, and a strong culture of innovation.”
Berrin Özselçuk, General Manager of AWS Türkiye, added:
“Our collaboration with Etiya is a strong example of how cloud technologies, generative AI, and the rapidly emerging Agentic AI approach can help organizations compete and grow on a global scale. We are delighted to combine Etiya’s agile capabilities with AWS’s secure and scalable infrastructure, and to support digital transformation journeys around the world.”
