Overview
Etiya Digital BSS for Digital Brands provides you with all the appropriate tools to make your brand unique. It is a cutting-edge BSS solution for greenfield digital brands, ensuring fast deployment, agile capabilities, and quick value creation.
Market competition, saturation and diversification requires CSPs to develop new strategies, and apply new business models, so that they can target new segments and address specific demands in a more tailored way. This often translates into launching new digital brands, sub-brands or MVNOs. In this context, differentiating capabilities, speed and flexibility are essential strategic enablers that distinguish the operator, and drive differentiation in a saturated market.
BENEFITS AND KEY BUSINESS OUTCOMES WITH ETIYA'S DIGITAL BSS PLATFORM FOR DIGITAL BRANDS
- Comprehensive BSS baseline offer, that can be extended into a full BSS technology stack; suitable for various needs, markets and customer segments
- Rapid launch of unique new brands & disruptive products, adding value to your business fast
- Differentiating viral customer engagements to enhance customer satisfaction, build brand advocacy and improve CLV
- Advanced AI functionalities, insights-based, hyper-personalized products and services for more effective acquisition and retention
- Future-proof technology, automation, and Managed Services to streamline operations, reduce costs and focus on value creation to customers
WHY ETIYA DIGITAL BSS FOR DIGITAL BRANDS?
With Etiya Digital BSS for Digital Brands you can build a unique brand, and achieve viral business growth through excellent CX, while creating a future-proof BSS stack enabling continuous adaptation to changing demands. You can achieve viral business growth through excellent CX, while creating a future-proof BSS stack enabling continuous adaptation to changing demands.
We offer a cutting-edge BSS solution for greenfield digital brands, ensuring fast deployment, agile capabilities, and quick value creation.
We are more than just a technology provider—we are a lifetime strategic partner, securing strategic outcomes from launch to evolution.
A FUTURE-PROOF STACK SUPPORTING SUSTAINABLE GROWTH
Modularity and industry standards ensuring easy integration and agility
- Microservices based, highly flexible, scalable and adaptable
- Compliance with TM Forum ODA standards and principles, using Open APIs
- Out-of-the-box BSS platform with pre-defined customer journeys
Cloud-native, for excellent scalability, cost-efficiency in operation and maintenance
- Deployable in private/public cloud, hybrid, SaaS; also offered in a Managed Service model
- Strategic partnership with AWS and Microsoft Azure
- Scalable, pay-as-you-grow SaaS models and evergreen software
Integrated AI technologies and advanced capabilities
- Recommendation engine, GenAI-based virtual assistants, Digital Twin
- AI-driven automation, journey optimization, customer engagement and personalization
- Low-code / No-code configuration, zero-touch operation
AI USE
Etiya’s AI-powered SaaS BSS leverages advanced Artificial Intelligence and Machine Learning technologies to transform business operations, boost efficiency, and create exceptional customer experiences. Through intelligent automation and predictive insights, the platform enables service providers to proactively manage customer interactions, optimise workflows, and make data-driven decisions in real time.
Key AI-driven capabilities include:
- AI-Powered Hyper-Personalisation. Utilises deep customer insights and predictive analytics to tailor offers and services, ensuring personalised interactions and driving greater customer satisfaction. The AI enables the delivery of relevant, context-aware experiences that resonate with individual customer needs.
- Predictive Analytics & Decision-Making. AI models forecast customer behaviour, predict demand, and recommend the best actions (Next-Best-Action) for operators, improving service accuracy and increasing operational agility.
- Intelligent Automation. Automates repetitive tasks across customer journeys, from onboarding to service management, significantly reducing manual effort and operational costs. This increases speed and accuracy in service delivery, helping to lower operational expenses.
- Real-Time Analytics & Proactive Engagement. AI-driven analytics continuously monitor service performance and customer interactions, allowing for timely, proactive engagement and issue resolution, enhancing the overall customer experience.
- AI-Powered Resource Optimisation. AI optimises resource allocation, automating workflows and ensuring operational efficiency. Predictive models adjust resources dynamically to meet demand, driving cost-efficiency and reducing operational bottlenecks.
Through the integration of AI technologies such as machine learning, NLP, and digital twin modelling, Etiya’s SaaS BSS platform offers a seamless, hyper-efficient system that adapts to evolving business needs, enabling CSPs to remain competitive and agile in the digital economy.
