Report: Taking On the Greenfield Operators with Digital Sub Brands


Mobile operators are looking to transform their entire organization to be more agile and customer centric. Digital sub-brands provide an opportunity to try out new platforms, operating models and customer relationships. 

Read this report written by TM Forum to understand:

•    The strategic reasons for creating a sub-brand
•    How sub-brands improve customer experience
•    Why creating sub-brands is challenging for existing IT systems and how to address the challenges
•    How CSPs like O2, Orange, Saudi Telecom Company, Vidéotron and Vodafone have built successful sub-brands
•    Why using teams with expertise outside telecoms is important
•    How sub-brands can kickstart digital and cultural transformation
•    How sub-brands impact CSPs’ wider wholesale strategies

Author: Barry Graham, 
Contributing Analyst, TM Forum 

Related Post