Overview

Etiya Campaign Management is created to help marketers design, execute, manage and measure marketing campaigns and customer-driven communication across all marketing channels. By Campaign Management it is possible to deliver the right offer to the right audience through the right channel at the determined time.

Etiya Campaign Management stores contact and response history which enable marketeers to analyze customer reactions to the offers over the time.

Why to Choose?

Etiya Campaign Management provides optimum and cost-effective campaign management by its groundbreaking features. Differentiative points of Etiya Campaign Management can be summarized as follows:

Open API Structure: Enhanced communication and easier integration with external data sources and 3rd party applications. Business Process, API and Data models, TMForum compatible.

Marketing List Functionalities: Marketing List Functionalities visualizes the whole customer-base and provides:

Increase in campaign efficiency

Increase in customer targeting capabilities by advanced filtering

Decrease in campaign cost and increase in ROMI

Boost in customer experience 

Optimization Engine: Optimization engine enables campaign optimization for each customer via advanced data analytics. Provides increase in campaign efficiency and response via channel preference, offer and target optimization. Enables optimization via rules, conditions, actions. 

BI Reports: Provides campaign reports and other key analyses which give deep insights for marketing decision makers. Product DataMart allows data to be incorporated into reports and any 3rd-party tools to be used.

Benefits of Etiya Campaign Management

    • Increase in capability of developing personalized offers
    • Reduce campaign cycle time and time-to-market period
    • Increase campaign volume
    • Reduce costs of marketing campaigns via increase in efficiency
    • Improve response rates and business results by increasing the precision of campaign targeting
    • Deepen customer relationships, loyalty and lifetime value

     

  • Customer Profiling

    Bring customer data together from internal & external systems and use them for data analytics & segmentation.

  • Segmentation

    Define and group different types of attributes which enable selecting and filtering data needed for segmentation. It is also possible to upload file by using the same flexible structure.
     

  • Campaign Configuration

    Configure different types of campaigns, manage their lifecycles, define campaign offer relation or link to each other, and make prioritization. Configure campaign specific business rules regarding transitions between campaigns, campaign commitments, subscription changes during discount periods and penalties.

  • Campaign Optimization

    Apply numerous constraints, like targeting or managing iteration number for one customer during campaign execution.

  • Content Configuration

    Create and manage content-based activities such as e-mail, sms, push notifications.

  • Campaign Execution

    Create campaign execution plan based on activity types, schedule each activity for various frequencies.

  • Performance Tracking

    Track activity delivery, sales status and various campaign KPIs (goal, budget, cost) for each campaign and also provides dashboards, reports.

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