Digital transformation is inevitable to survive in new digital economy. Large-scale digital transformation projects are expensive and risky and may take years to complete. Meanwhile, agile competitors are eroding your market share. Speed to digitalization is imperative.

Etiya Digital Business Platforms are agile, end-to-end, full-stack, fully virtualized digital platforms that are driven by Artificial Intelligence (AI). They can be implemented in parallel to comprehensive transformation projects so you can be 100% digital fast — ready to launch digital-first sub-brands, sell a wide range of new content and services, quickly try new business models, or enter new markets.

Etiya Digital Business Platforms, unlike traditional BSS, creates value for your business, they are not only providing technical capability, but they enable customers to get digital ready in a matter of months and reduce traditional BSS costs by up to 90%.

Etiya real-time, automated digital platforms use microservices to speed time-to-market for new products and enable easy experimentation with new business models and service concepts.

Etiya incorporates innovative AI technologies, including natural language processing (NLP) techniques and predictive analytics, in its platform to help companies transform their businesses and reduce costs.

Since the platforms use a modular, API-driven architecture, companies can select which platform components they want and add new solutions as needed. This enables a faster, cost-effective digital transformation.

Etiya Digital Business Platforms contain these layers:

■ Digital Experience: This customer experience layer enables consistent omnichannel, real-time interaction with customers to provide AI-driven self-care, customer experience and content management.

■ Digital Engagement: This layer uses AI to provide personalized customer engagement with relevant, real-time offers and contextual marketing that increase marketing efficiency and customer loyalty. The layer also provides service activation, next-best-offer management, real-time campaign management, and real time notifications.

■ Digital Enablement: This real-time engine contains digital BSS functions such as real-time charging, policy management, billing, digital mediation, and partner management. New solutions can be developed quickly with a library of microservices.