Overview
Digital transformation is key for higher operational agility, efficiency, cost reduction and improved customer experience, therefore it is inevitable for CSPs in order to survive in the digital economy. Without a modern, future-proof IT stack, not even the best business strategies can succeed. Legacy systems are not just costly to maintain, but their inflexibility creates an obstacle to business growth.
Benefits and key business outcomes with Etiya's Digital BSS
- 100% digital, differentiating customer experiences, with lower BSS operational costs
- Faster revenue generation from digital services, with a shorter time-to-profit
- AI-powered, hyper-personalized experiences and proactive engagements to enhance satisfaction and loyalty
- Superior, omnichannel CX for increased satisfaction and customer lifetime value
- Flexible new business models and service concepts to enter new markets, and accelerate monetization of new revenue streams
- Sustainable technology for greater operational resiliency and flexibility to support continuous development and growth
Why Etiya’s Digital BSS?
Etiya offers an AI-powered Digital BSS to CSPs looking for a disruptive digital transformation.
Advanced technology to enable better customer focus
Etiya’s expertise and capabilities in Artificial Intelligence are utilized to differentiate our AI-driven BSS platform through better customer insights, more personalized customer experiences and improved process automation. Knowing your customers’ needs and needs allows personalized customer interactions and service targeting, and supports smart decision making during the customer journey, that will ultimately drive both efficiency and customer satisfaction.
To support BSS capabilities, Etiya uses innovative AI technologies, including machine learning (ML) and natural language processing (NLP) techniques. Digital Twin models, integrated Predictive analytics and Next Best Action (NBA) recommendations help companies to enhance customer experiences and enable sustainable business growth.
This end-to-end platform includes Customer Relationship Management (CRM), Customer Service Management (CSM), Configure, Price, Quote (CPQ), Product Catalog, Order Management, OmniChannel Digital Frontend, Revenue Management, and Etiya API Gateway, and supports both B2C and B2B customer segment operations.
Etiya offers consultation services throughout the customization and the implementation process, to find the solution that is most suitable to our partner’s needs.
Runs on AWS and various other public clouds
Etiya has partnerships with various public cloud services, including AWS that aims to accelerate the transformation of BSS to all-digital BSS and also to enable operators to set up greenfield digital brands that are radically different from their existing brands, in a very short time.
Etiya’s cloud-native BSS stacks can be hosted in the public cloud, which offers several advantages, such as better scalability, support, and operations; simplification of deployment, maintenance; on-demand resources for simplified capacity planning; and a shift from capital expenditure to operational costs (which also means infrastructure cost savings of 20% over a comparable on-premise deployment).
Etiya’s customer-facing solutions have an even better functionality when running on cloud than if used as on-premises solutions.
Integrated AI technologies and advanced capabilities
- Recommendation engine, GenAI-based virtual assistants, Digital Twin (optional)
- AI-driven automation and journey optimization
- AI-powered customer engagement and personalization
- Low-code / No-code configuration, zero-touch operation
AI-native BSS: Recognized for Impact
Etiya has been recognized in the 2025 Gartner® Magic Quadrant™ and Critical Capabilities Report for AI in CSP Customer and Business Operations, which, for us, is a strong validation of our next-gen BSS platform.
Our approach is built around real needs and real outcomes. We empower telecoms with:
- AI-native architecture (not add-on AI)
- Deep automation across customer & business operations
- Embedded Agentic AI, AI agents & digital twin modeling
- Prebuilt use cases for revenue management, CX, churn, and more
Designed to help CSPs transform operations faster, create intelligent self-service, and launch digital brands with confidence.
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