Autonomous by Design: Etiya's Award-Winning Role in GAME-X Phase II

Every year, TM Forum's Catalyst program brings operators, vendors, and system integrators together to solve the telecom industry's hardest problems in code, not slides, and puts the results on stage at DTW Ignite. This year, Etiya took part in several of these projects at DTW Ignite 2026 in Copenhagen, and one of them, GAME-X Phase II, earned the Best Moonshot Catalyst – Autonomous Networks Challenge Catalyst award. It is a recognition worth unpacking, because the project shows exactly what autonomous, AI-driven telecom looks like when it is engineered end to end, not bolted together.

What GAME-X Phase II Demonstrates

GAME-X Phase II shows how telecom operators can become active participants in the AI economy, not just as connectivity providers, but as intelligent orchestrators of end-to-end, AI-driven service experiences. The project takes enterprise intent and turns it into real service outcomes by dynamically composing network, compute, and commercial capabilities across distributed domain systems, developed alongside a global ecosystem of telecom operators and technology partners, each contributing a piece of the puzzle.

In practice, this means an operator can move beyond selling bandwidth and start selling outcomes: guaranteed latency for a cloud gaming session, a defined SLA for an AI workload, a bundled commercial package spanning connectivity, compute, and assurance. That shift, from product to outcome, is where the next wave of B2B revenue in telecom will come from.

Built on Etiya's Three-Layer Autonomous BSS Platform

Etiya's contribution to GAME-X Phase II did not start from a blank page. It runs on the same three-layer Autonomous BSS Platform that underpins Etiya's entire portfolio:

• BSS | Assured Operations. The commercial engine of record: pricing, orders, billing, and SLA logic, exposed as reasoning primitives that other layers and agents can call on in real time.
• Digital Twin of the Customer | Intelligence. The customer-context foundation across Etiya's platform: a continuously updated model of each customer's profile, entitlements, and history that other layers and agents can draw on for situational awareness.
• Agentic AI | Impact. AI-powered business agents that reason over BSS and Digital Twin data to act autonomously, routing, negotiating, provisioning, and resolving issues without waiting for a human to connect the dots.

GAME-X Phase II puts this foundation into action, most visibly through BSS-driven orchestration and Agentic AI coordination. Etiya owns the Multi-Agent Coordination Layer, the customer-facing intelligence hub of the GameX Portal through which B2B enterprise customers interact with the CSP's autonomous platform. It is not a front-door chatbot. It is the persistent coordination fabric that governs every touchpoint, from the first intent expression through service realization, assurance, and closed-loop resolution, and it delivers three core functions:

• Proactive Customer Intent Management. Every request submitted through the GameX Portal is evaluated and directed to the right agent: Sales Agents for commercial inquiries, Care Agents for existing service management and SLA issues, or the Service Reasoning Layer for complex, tailored AI connectivity services that need full multi-domain orchestration.
• Intelligente Business Operations. Etiya's BSS capabilities are exposed as a reasoning primitive through the BSS MCP Server, calculating SLA premiums, AI model premiums, recurring connectivity costs, and field operation costs, then presenting the customer with fully explainable, ranked service options. Pricing authority stays within the BSS domain; the coordination layer composes and presents the output.
• Growth Centric Lifecycle Management. The layer stays active well beyond the first interaction, tracking provisioning, surfacing real-time status, coordinating autonomous assurance responses during service degradation, and managing the commercial order lifecycle through to activation.

Together, BSS, Digital Twin, and Agentic AI give the coordination layer the assured data, the customer context, and the decision-making capacity it needs, positioning Etiya as the bridge between enterprise intent and operational execution.

What This Means for the Industry

GAME-X Phase II answers a question the industry has circled for years: what does it actually take for a CSP to compete in the AI economy rather than simply provide the pipes underneath it? The answer is coordination, built on an architecture where BSS, Digital Twin intelligence, and Agentic AI operate as one system rather than three disconnected initiatives. That is the foundation operators need to move from reactive service provisioning to proactive, outcome-driven growth.

Looking Ahead

Recognition at TM Forum's Catalyst awards is a milestone, not a finish line. GAME-X Phase II validates an architectural pattern that Etiya expects to extend well beyond gaming and eSports, into any enterprise scenario where connectivity, compute, and commercial terms need to be assembled on demand. As operators continue their shift from telco to techco, the winners will be the ones who can turn enterprise intent into orchestrated, explainable outcomes at speed. That is the future Etiya is building toward, one Catalyst project at a time. Exceed Everyday.

Learn more about GAME-X Phase II on TM Forum's Catalyst project page.