How Agentic BSS and Digital Twin Are Reshaping Telecom Operations
In this interview with Mark Newman, Chief Analyst at TM Forum, Gülnihal Kaya, VP of Managed Services at Etiya, shares how AI is changing the role of BSS — from handling operational complexity to enabling more autonomous, customer-aware decision-making. Discover how Etiya helps telecom operators combine Agentic AI, Digital Twin, and the right human oversight to improve service reliability, scale operations more intelligently, and create better customer outcomes.
Key Takeaways from the Interview:
- From Automation to Autonomy: Learn how BSS is evolving beyond task execution toward more intelligent, autonomous operations.
- Human-in-the-Loop Governance: Explore why policies, guardrails, and human review remain essential in AI-driven environments.
- The Role of Digital Twin: Understand how dynamic virtual representations help simulate decisions before applying them to live customer environments.
- Beyond Efficiency Metrics: See why service continuity, resolution accuracy, and customer experience must be measured alongside speed and cost.
Watch Gülnihal Kaya’s interview with TM Forum here
to explore Etiya’s vision for more intelligent, scalable, and customer-centric BSS.
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