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Recent Posts
Orchestration everywhere – now what do we do
The B/OSS industry in general seems to have got a handle on network functions virtualisation (NFV) and the virtual network functions (VNFs), in part thanks to the work that some of have done in collaboration with TM Forum.
The B/OSS industry in general seems to have got a handle on network functions virtualisation (NFV) and the virtual network functions (VNFs), in part thanks to the work that some of have done in collaboration with TM Forum.Thoughts are turning to the actual building of services. The biggest focus is on orchestration, because this remains a seemingly incomprehensible task of managing and controlling all of these moving parts.
Digital Disruption: A blessing or a curse?
Some see it as a threat to business, others see it as a huge business opportunity: digital disruption. But what does digital disruption mean?
Leverage big data to enable agility and transformation
Some see it as a threat to business, others see it as a huge business opportunity: digital disruption. But what does digital disruption mean?
Event-driven marketing – buzz or reality?
Only the fittest telecoms operators will survive in future, but how do they become the fittest? The answer is by differentiation through the CSP brand and personalisation. It is essential to provide a differentiated customer experience in order to provide personalised one-to-one automated campaigns that set them apart from rivals.
So what are the benefits of event-driven marketing over campaign management? Campaign management acts according to a static rule engine, whereas event-driven marketing represents an automated process where the recommendation engine creates event-based customised campaigns according to the personal needs of the customers. B/OSS has come to a point where campaign management will be easily replaced by event-driven marketing and where the intelligence of event-driven marketing may enable more accurate segmentation than campaign management.
To expand or not to expand, that is the question
Half of the world’s population will be using mobile devices to access the internet by 2020. It is calculated that there were 2.2 billion mobile internet subscribers in 2013, representing approximately 30 per cent of the global population. GSMA Intelligence forecasts that an additional To Expand or not1.6 billion citizens worldwide will become mobile internet users over the next six years, bringing the total number to 3.8 billion, or around half of the world’s expected population in 2020…
Deploying Cloud? Don’t Ignore the Catalog
Cloud services are everywhere and the notion of “putting it in the cloud” has become an easy answer for sales people and service providers alike when asked how best to offer critical applications and data to customers and increase revenue. But there is nothing easy about the cloud. It’s not easy for operators, it’s not easy for IT, and it’s not easy for customers. The promise of cloud is supposed to be simplicity. No ownership concerns, no licensing issues, no maintenance headaches – cloud services are supposed to be as pleasant as the white puffy variety that we see floating by on a summer day. But we’re not there yet. One challenge that operators face when deploying platforms on which to build and deliver cloud services is that each instance often includes its own product catalog, creating a cloud silo that flies in the face of the rationalization of OSS/BSS solutions and data that has been underway for the past 10 years.
Open data drives decision making and investment
Data drives decision-making and it drives a lot of the services we all consume… It’s a simple example: By publishing the data it allows everyone inside the city and outside to go in and add intelligence and services on top of it. Los Angeles is now rated the number one open data city in the country”. – Peter Marx, Chief Technology Officer, City of Los Angeles.
