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Africa and Middle East are getting serious about AI
Digital transformation is gaining momentum in Africa and the Middle East (MEA), becoming an imperative for businesses in every industry as they seek to build a sustainable future. Within the context of this huge shift, artificial intelligence — still a relatively nascent area in the region — is now firmly in the spotlight, with companies busily experimenting with AI to helping to improve efficiency and reduce costs, among other aspects.
How innovative is your AI?
As we discussed in our previous blog, it was hard to avoid the topic of artificial intelligence (AI) at this year’s Mobile World Congress in Barcelona. As happens with all new technologies, AI has certainly become the victim of hype, with companies of all shapes and sizes, and from all types of industries, trumpeting the launch of AI-based products or services.
For telcos, AI is certainly a priority, and has become a must-have element of a number of different operational and marketing tasks — especially with regard to how they manage customer services and support. Many AI-based services have already been launched, and new and innovative services continue to emerge as telcos see the benefits of integrated AI in different aspects of their business operations.
CSPs use social media and sub-brands to improve customer centricity
CSPs use social media and sub-brands to improve customer centricity. Customer centricity emphasizes long term interactive relationships by focusing on satisfaction, engagement and service for all CSPs.
Getting closer to customers and engaging with them in more innovative ways is a primary objective for all CSPs, especially in mature markets with intense competition and those with high percentages of millennials. A key part of this is engaging through more channels and specifically through social media and sub-brands.
How smart is your customer experience management platform?
There’s no doubt that we are now living in an increasingly high-octane world in which waiting for anything has become an anathema. Feeling hungry? There’s now Uber Eats and Deliveroo at your service. Want an airline ticket? You can book one in five minutes online. Need to make a bank transfer? It’s done before you can say “can I set up a standing order please?”
Case Based Insurance and AI
In many respects, the main objective of the insurance is very clear, but when evaluated in details we can say that it is one of the services people cannot do the exact price/value comparison.
Perhaps we can generalize to the fact that the majority of insurance customers are rational consumers who are risk averse or who have to buy because of legal requirements. Legal or regulatory accountabilities create a "guarantee" customer base for the insurance sector. Some examples are TCIP (Turkish Catastrophe Insurance Pool), PPS (Private Pension System), passenger transportation insurances. The share of those policies created due to necessity in the total is not at all insignificant.
MWC’s ever-changing alphabet soup
Mobile World Congress was, as ever, an interesting and educational experience this year, featuring some novel technologies that provided a sense of what life could be like in future. Robots, for example, were everywhere, thrusting their advice and offers of help upon you as you walked between halls.
The event has always been something of a festival of acronyms, and this year was no exception, although the terms now causing most interest have undergone a sea change compared to only a few years ago. 4G barely gets a look-in these days, for example, as 5G, AI, AR, VR and others dominate keynotes and conference agendas.
