Vertical diversification will be the key to 5G success for CSPs
The arrival of 5G represents a significant inflection point for the telecoms industry. In recent years, the industry has been marred by financial troubles as communications service providers (CSPs) have faced declining market share at the hands of internet content providers (ICPs) such as Amazon, Facebook, and Apple. Now in grave danger of becoming minority players in their own industry, 5G may be the last chance for CSPs to turn around their misfortunes.
IT applications that support customer experience (CX) are transitioning to cloud native technology, culture and ways of working. More than 80% of communications service provider (CSP) respondents surveyed by TM Forum in 2020 said they plan to move at least half of their CX IT estate to the cloud within three years. There have now been enough successful CX transformations all round the world for the industry to develop a wealth of best
practices, well-defined Open APIs, and common success factors that hold true across geographies, service provider groups and lines of business.
How to build tailored customer engagement structures for perfect digital adaptation of operators?
A better experience is crucial for customer purchasing decisions and affects brand preferences.
80% of consumers are more likely to purchase when brands offer personalized experiences.
Companies need to provide perfect engagement at each transaction to enrich their customer experience.
Artificial intelligence may provide meaningful contributions to all departments within a company at different times. Also, AI-supported system needs and requirements may differ for each department. So how is it possible to ensure correct AI efficiency (not only in terms of functionality but also in terms of cost)?
HR Chatbots are now designed to answer frequently asked questions to HR departments in the busiest use. Every month, hundreds and thousands of questions are answered by chatbots before they are delivered to HR. Number of companies using this capability of chatbots increases every day and it is also necessary to consider other Artificial Intelligence functions.
Mobile operators are looking to transform their entire organization to be more agile and customer centric. Digital sub-brands provide an opportunity to try out new platforms, operating models and customer relationships.